Audience engagement

Leonardo DiCaprio "Before the Flood"

21st Century Fox businesses have received a total of four nominations from the Environmental Media Association, whose awards honor film and television productions that increase public awareness of environmental issues and inspire personal action to correct them.

21CF’s National Geographic earned two nominations in the Documentary Film category for From the Ashes and Before the Flood. From the Ashes, produced with support from Bloomberg Philanthropies, takes on compelling stories to explore the reality of coal’s role in climate change, as well as human health and the economy, while offering solutions that could help revive struggling mining towns and protect the environment. Before the Flood follows Leonardo DiCaprio across five continents as he explores the effect of climate change on local communities around the world, as well as the political and social forces standing in the way of possible solutions.

Nat Geo focused on getting the film’s important message seen as widely as possible. In addition to broadcasting the documentary in 171 countries and holding screening events at the White House with President Obama and at the UN with Secretary John Kerry and UN Secretary General Ban-Ki Moon, Nat Geo made Before the Flood freely available across a record-breaking number of linear, digital, and social platforms. Nat Geo also hosted free screenings that doubled as voter registration drives across 50 college campuses in the months leading up to the US presidential election. With more than 60 million viewers worldwide, Before the Flood is the most watched Nat Geo film ever, and one of the most watched documentaries in history.

Nat Geo also won a third nomination in the Reality Television category for Years of Living Dangerously’s “Collapse of the Oceans.” The documentary TV series features respected journalists and celebrities who travel around the world interviewing people affected by, and offering solutions to, the impacts of climate change. At the premiere of the second season of the series, held at the American Museum of Natural History for more than 800 guests, National Geographic Global Networks CEO Courteney Monroe remarked, "Truly great storytelling connects with audiences profoundly. This is especially true when it explores themes that transcend our differences and reflect universal values, like the human connection to the planet. And on the important topic of climate change, National Geographic, given its reach and reputation, is in the unique and enviable position to tell stories with real potential to make a difference in the world.”

FOX’s The Simpsons also received a nomination in the TV Comedy category. The animated series, which will soon start its record-breaking 29th season, has won eight previous EMA awards including last year for its episode “Teenage Mutant Milk-Caused Hurdle.” A prize this year would mark the third consecutive win for the show.

"This year's remarkable slate of nominees is a testament to the continued dedication and commitment that the entertainment community has on the environmental issues we are facing," said EMA President and CEO Debbie Levin. "The EMA Awards will not only further amplify the voices and messages of each of these programs and films, but also inspire a new generation of activists in the film, television and new media community to produce environmental content; it is through these channels where storytelling has the power to educate and ignite change."

Over 70 Fox film and television projects have also received an EMA Green Seal, which recognizes progress and leadership in sustainable production.

The 2017 annual Environmental Media Association Awards Ceremony will take place in Los Angeles on September 23, and will be hosted by Jaden Smith, an EMA member.


STEP documentary

In anticipation of Fox Searchlight’s upcoming documentary, STEP, 21st Century Fox is partnering with Tumblr in support of Step Up, an after-school mentoring program for young women in under-resourced communities.

STEP, directed by Amanda Lipitz and distributed by Fox Searchlight, chronicles the true-life story of a girls’ high school step team against the background of the heart of Baltimore. Though the world seems to be working against them, these young women are empowered by their teachers, counselors, families, and each other as they fight to achieve their dreams of winning the step championship and getting accepted into college. STEP explores the emotionally inspiring meaning of sisterhood and perseverance through the story of these remarkable young women.

For the girls in the documentary, step is life—the outlet that keeps them united and fighting, and the means through which they stay focused as they prepare to be the first in their families to go to college. In the spirit of their determination, 21CF and Tumblr want to learn more about what energizes people to achieve their dreams. Beginning on Monday, July 31, for every post shared with the tag #StepisLife, 21CF will donate $1 to Step Up to support mentorship programs for high school girls. Step Up empowers girls living or going to school in under-resourced communities by sharing tools needed to become confident, college-bound, and career-focused.

Step is Life

To support Step Up, think about what keeps you going and moving forward by filling in the message “___ IS LIFE!” and post a selfie, text, video, or piece of art. For every use of #StepisLife across Tumblr, Facebook, Twitter and Instagram between July 31 and August 6, 21CF will donate $1 to Step Up, up to $25,000.

Fox Searchlight is hosting a series of free screenings across the country, and STEP opens in theaters on August 4th.


Chasing Genius

21st Century Fox’s National Geographic is now accepting submissions for Chasing Genius, a new digital community developed in partnership with GSK Consumer Healthcare based on the idea that global change can come from anyone and anywhere. The platform is inspired by Genius, Nat Geo’s first scripted series produced by Academy Award winners Brain Grazer and Ron Howard, which premiered in April and chronicles Albert Einstein’s life through stories about his friends, lovers, enemies, and fellow scientific luminaries.

Nat Geo and GSK listened to what their audience cares about most and chose three critical areas where transformational ideas could help change the world: making our planet more sustainable, improving global health, and kickstarting our ability to feed 9 billion people in the world. Through July 31, 2017, anyone in the world can create a 1-minute video submission to solve these challenges, and three winners will receive $25,000 to turn their ideas into reality.

The partnership is premised on the idea that everyone has the potential for genius, and this new engagement platform provides a way to nurture that genius through the power of storytelling.

“We are thrilled to be launching Chasing Genius with GSK Consumer Healthcare,” said Brendan Ripp, executive vice president of brand partnerships, National Geographic. “We believe there is a great opportunity to align our partners to our brand values, and bring them closer to our highly engaged global community through a platform-first approach. Chasing Genius exemplifies what is possible when we leverage the full scope of Nat Geo’s brand and storytelling capabilities, and deliver on our promise to ultimately take our partners further.”

Visit Chasing Genius and follow @NatGeo to learn more and submit your own idea today!

New episodes of ‘Genius’ air on Tuesday nights at 9PM ET on National Geographic.


Nat Geo WILD uses the power of storytelling to inspire a love of wildlife and nature in its audiences, and through a new short film contest, the network is giving young filmmakers across the U.S. the chance to do the same.

The 4th annual WILD TO INSPIRE competition asks contestants to create one-minute videos that share personal wildlife stories, from travels around the globe to the habitats and ecosystems thriving in their own backyards. Enter the contest by uploading these videos to Instagram with the hashtag #WildToInspireContest until submissions close on February 15.

“It’s only through the incredible storytellers behind the camera that we’re able to take our viewers inside some pretty wild places,” said Geoff Daniels, executive vice president and general manager, Nat Geo WILD. “Being able to support and provide a platform for the next generation of filmmakers who have the same passion for nature and wildlife as we do is extremely rewarding.”

On February 27, the network will announce three finalists who will screen their films at the Sun Valley Film Festival in Sun Valley, Idaho, in March, as well as win a cash prize. One Grand Prize Winner will then embark on an all-expenses-paid expedition to Africa, where he or she will document the trip through photos, videos and blog posts on the Nat Geo WILD site. The contest is open to all U.S. residents.

“WILD TO INSPIRE is just one of the many ways in which the Sun Valley Film Festival showcases emerging filmmakers,” added Teddy Grennan, executive director of the festival. “We look forward to seeing how this year’s submissions will take on the challenge of the one-minute film.”

Learn more about WILD TO INSPIRE, including how to enter, and check out the trailer below:


National Geographic announced its first ever Earth Week

At Climate Week NYC 2016, National Geographic announced its first ever Earth Week, a week of programming dedicated to climate change that will launch ahead of the U.S. presidential election this fall. Nat Geo also premiered the second season of climate change series "Years of Living Dangerously" and unveiled the trailer for Leonardo DiCaprio's critically acclaimed documentary "Before the Flood."

Here's a recap of what National Geographic announced and presented at Climate Week NYC 2016:

EARTH WEEK TO BEGIN OCT. 30

In front of more than 800 guests representing businesses, governments and environmental organizations from around the world who had gathered on Wednesday at the American Museum of Natural History for the world premiere screening of the new season of "Years of Living Dangerously," National Geographic Global Networks CEO Courteney Monroe announced Earth Week, an entire week of National Geographic Channel programming dedicated to the topic of climate change. Earth Week begins Sunday, Oct. 30, and will air in 171 countries and 45 languages.

The premiere of the second season of the Emmy Award-winning "Years of Living Dangerously" will air at 8 p.m. on the first night of Earth Week, followed by the commercial-free television premiere of Academy Award-winning filmmaker Fisher Stevens and environmental activist, U.N. Messenger of Peace and Academy Award-winning actor Leonardo DiCaprio's documentary "Before the Flood" at 9 p.m. (an encore will air at 10:30 p.m.).

"Now, the timing of our Earth Week programming event is no coincidence - it is intended to bring climate change to the forefront of the conversation ahead of the U.S. elections," Courteney said. "But for us, climate change transcends politics. It is beyond an American issue. It is a global, human issue that demands attention from leaders in the highest offices all across the world."

She added that National Geographic believes it's its duty to inform voters on these issues "and encourage people to vote in November like our lives depend on it - because when it comes to climate change, they actually do."

 

"YEARS OF LIVING DANGEROUSLY" PREMIERE

Earlier in the week, at the Opening Ceremony for Climate Week NYC 2016, National Geographic Channel President of Programming Tim Pastore unveiled a short teaser video for "Years of Living Dangerously" produced by filmmaker James Cameron.

"From executive producers James Cameron and Arnold Schwarzenegger, the series this year once again features an A-list line up of celebrity correspondents as they explore a wide array of topics including carbon pricing, the California water crisis, the future of electric vehicles, species extinction, climate migrants, deforestation and super storms," Tim said.

 

"We are the first generation to experience the effects of climate change and the last generation in a position to do something about it," Courteney said at Wednesday's premiere. "Think about that for a moment. We hope, like us, you'll see this not as cause for despair but as an opportunity - a call to action - for all of us alive at this pivotal moment to take the bold steps necessary to create a flourishing future for generations to come. As a mother of two young children, nothing resonates with me more."

"The idea of this is: Let's communicate to people that we all have to work together - Democrats, Republicans, Independents, Decline to State - everybody should work together," said Years of Living Dangerously Executive Producer Arnold Schwarzenegger. "It's not conservative versus Democrat. There is no conservative air. There is no liberal air. We all breathe the same air."

Arnold was joined by many of the series' celebrity correspondents in attendance, including Gisele Bundchen, Bradley Whitford, America Ferrera, Joshua Jackson and Ian Somerhalder.

 

 

"BEFORE THE FLOOD" TRAILER During her remarks Wednesday evening, Courteney also debuted the trailer for "Before the Flood," which National Geographic Channel acquired in August.

"Before the Flood [presents] a riveting account of the dramatic changes now occurring around the world due to climate change," she said. "This incredibly engaging film follows Leo's personal journey as he travels to five continents, as well as the Arctic, speaking to scientists, world leaders and local residents to gain a deeper understanding of this complex issue."

For the past decade, 21st Century Fox has been committed to reducing its environmental impacts, growing sustainably and inspiring others to take action. From leading the film and television industry in sustainable production practices, to investing tens of millions of dollars in renewable energy generation and carbon offsetting, 21CF is addressing the climate change impacts of its own operations. With the unrivaled reach, bold storytelling and scientific resources of National Geographic, the company will engage a global audience to take action as well. Courteney spoke to this opportunity, noting "[W]e believe in the power of storytelling to inspire people to change the world... Truly great storytelling can connect with audiences in really profound ways. This is especially true when it explores themes that transcend our differences - and reflect universal values - like the human connection to nature."

Learn more about National Geographic's announcements and see the Earth Week schedule, which begins Oct. 30.

The second season of "Years of Living Dangerously" will air on National Geographic Channel on Sunday, Oct. 30, at 8 p.m. ET/7 p.m. CT.

"Before the Flood" will premiere in theaters on Friday, Oct. 21. The documentary will air globally on National Geographic Channel on Sunday, Oct. 30, at 9 p.m. ET/8 p.m. CT.