Sustainability

Sustainability

Ten years ago today, our company made a bold commitment to minimize our environmental impacts, grow sustainably, and inspire others to take action, with the launch of the Global Energy Initiative.

Thanks to the dedication, creativity and passion of colleagues from around the world, we have delivered on that commitment, and improved our business and our communities in the process. Our efforts have reduced our operating costs by hundreds of millions of dollars, built important relationships with partners and audiences, earned recognition for our leadership, and established best practices for the entire entertainment industry.

Over the past decade, we have invested in renewable energy and energy efficiency, including the recently completed expansion of solar power systems at our studio lot in LA, and built new offices on three continents—in Mumbai, Los Angeles, and Rio de Janeiro—that have achieved LEED certification, recognizing their green design. In 2010, 21CF became the first global media company to reach a carbon neutral target; since then we’ve developed new targets to drive continued improvement and have made significant progress toward those goals.


We have helped lead our industry in environmentally responsible film and television production, most recently with efforts on FX’s Legion, FOX’s The X-Files, and Super Bowl LI, and set new environmental standards for the way we create and deliver our content. On screen, compelling storytelling continues to be our most powerful tool in engaging audiences on environmental issues, with programming such as Avatar, The Simpsons, and Before the Flood entertaining our global viewers while encouraging them to think critically about their own impacts on their communities and the world.

Our expanded partnership with National Geographic also speaks to this commitment, with captivating stories that take us to the far reaches of our planet and inspire us to better protect it. National Geographic’s cutting-edge research and exploration help find solutions to our world’s most pressing challenges and give our readers and viewers a front-row seat to the action.

As we mark this milestone and enter the second decade of our sustainability efforts, which continue as part of 21CF Social Impact, we thank our colleagues from every part of the organization who have helped bring us this far.


FoxGives Peru

On May 28, a group of LA-based Fox colleagues touched down in Huarmey, Peru to support the country’s flood relief efforts. Organized by FoxGives, the group partnered with All Hands Volunteers, a non-profit organization dedicated to assisting with disaster relief across the globe. Peru has suffered from intense excessive rainfall over the last six months, resulting in numerous landslides, flash flooding, and mudflows. The Peruvian government has reported 700,000 people homeless, 18,000 houses inhabitable, and 928 schools destroyed, with numbers steadily rising. Huarmey, the location for the program, was highlighted as an area that had received limited help after it had recently been hit with a massive mudslide.

Working alongside the Peru Flood Response Program, the FoxGives team spent a week in Huarmey cleaning out mud and debris from local homes. The team also helped repair homes that had retained their infrastructure and demolishing ones that needed to be rebuilt. One Spanish-speaking member of the FoxGives team assisted with translations and site assessments while another colleague from National Geographic helped with media and mapping of the town. “The whole group not only integrated well into our project but actually went above and beyond to help with translations and media and community engagement projects,” said Josceline Cuff, Project Director of All Hands Volunteers. The team also raised funds on the Fox lot to contribute to other relief efforts in Peru.

“As people whose job it is to tell impactful, unique, and ultimately human stories, a trip like the one I experienced in Peru, seems required. Not only did I leave feeling like I had genuinely made a difference in Huarmey, but my scope of the world has broadened as well,” reflected Fox volunteer Emily Wolfe at the end of the trip.

Head to FoxGives to learn more and check out photos from Peru.

FoxGives Peru


Sustainability Depaul Fox Sports University

Photo by Jamie Moncrief for DePaul University

Public Relations students at DePaul University in Chicago met with senior executives from 21st Century Fox, FOX Sports, and Major League Baseball on June 5 to pitch new project ideas and marketing campaigns for the companies’ joint environmental sustainability efforts. The presentation was the result of a semester-long partnership between DePaul and the FOX Sports University program, which allows college students the chance to work directly with sports industry professionals on a real-world problem facing their business. DePaul students were charged with creating new public messaging strategies that raise awareness of FOX Sports and MLB’s sustainability initiatives throughout the baseball season.

“We would love to thank FOX Sports, 21st Century Fox, and MLB for giving us such a rich assignment,” said Don Ingle, whose PR class at DePaul took part in FOX Sports University this spring. “Our students take so much pride in [this program], and it would not be possible without FOX Sports University specifically going to Major League Baseball and getting them to agree that this was the right time and that we were the right school to be doing this kind of campaign... I’ve never seen any class have this much professional involvement from beginning to end.”

Ingle’s class of 24 students worked for ten weeks to create the marketing campaigns, drawing on the MLB’s nearly decade-long history of environmental sustainability, which includes projects on LED lighting, recycling, water conservation, and more. The students worked in four teams of six to immerse themselves in MLB sustainability and pitched projects and campaigns such as expanded bike sharing opportunities at the All-Star Game and a baseball giveaway with the slogan “Strike Out Your Footprint” stamped on each ball. The teams also created public service announcements about sustainability designed to air during key points in the season, such as the playoffs and the World Series, which is broadcast on FOX Sports.

“The sustainability effort is important because [sports] is a platform that reaches so many people,” said junior Melissa Bellew. “Almost everyone is interested in at least one professional sport, and if they see the players or their favorite team practicing sustainability, fans will be more likely to [do so, as well].”

FOX Sports and MLB executives worked directly with the students throughout the semester to offer professional guidance. They briefed the students on the project at the beginning of the term, checked in via conference call mid-way through, and returned to Chicago on June 5 to hear the students’ pitches in person. This model is typical of FOX Sports University partnerships, which seek to give students as much hands-on experience in the sports industry as possible.

"I've learned more about myself and my strengths in relation to a team than in any other class," said Caroline Fronczak, a senior public relations and advertising student. "I know this experience will be something I take with me as I pursue a career in the sports industry."

FOX Sports University is now in its ninth year and works with nearly 40 universities across the U.S., devising individual projects and convening unique business partners for each participating school. The program allows students to apply the skills they learn in the classroom to real-world business challenges and provides FOX Sports with fresh insights from the industry’s next generation of leaders. To date, more than 5,000 students have participated in FOX Sports University, nearly 100 of whom have gone on to work for FOX Sports, either through internships or full-time employment. Even more students have been referred to FOX Sports partners for employment opportunities as they approach graduation.

Learn more about FOX Sports University, including a look back at some of the many projects completed during the 2016-2017 school year.


Television Academy Honors Social Change This Is Us

This Is Us cast with creator Dan Fogelman. Photo courtesy the Television Academy.

At the Tenth Annual Television Academy Honors on June 8, three programs from 21st Century Fox businesses were recognized for harnessing “the extraordinary power of television to advance social change.” The honorees included National Geographic’s Before the Flood, a documentary from Academy Award winners Leonardo DiCaprio and Fisher Stevens about the global effects of climate change, as well This Is Us and Speechless, two series produced by Twentieth Century Fox Television. Representatives from each program accepted the awards at the Beverly Hills event, which honored six total series drawn from more than 300 submissions.

"With a constant presence in people's daily lives, television consistently demonstrates its ability to power social change,” said Television Academy Chairman and CEO Hayma Washington. “The six honorees have effectively leveraged the medium to raise awareness of complex issues. We are honored to acknowledge storytellers producing meaningful television that provokes important conversations."

Before the Flood follows DiCaprio on a journey across five continents to explore the effects of climate change on our communities, as well as the political and social forces standing in the way of possible solutions. Throughout fall 2016, National Geographic worked to bring the film’s important message not only to government and business leaders but also to as many global viewers as possible, releasing the film across a record-breaking number of linear, digital, and social platforms. As a result, the film garnered more than 60 million viewers around the world, making it the most-watched National Geographic documentary in history.

“Typically, a network would buy a film and put it on their network exclusively, but we really felt that it was important for as many people to see this film as possible,” said Courteney Monroe, CEO of National Geographic Global Networks. “At National Geographic, we believe in the power of storytelling to change the world, and we think there is no more important issue facing our planet today than that of climate change.”

This Is Us is an ensemble drama tackling the full range of social issues that confront the contemporary American family, including marriage, adoption, racial identity, addiction, body image, parenting, and more. Speechless is a comedy series about the family of a teenager with cerebral palsy. The show has sparked new conversations about disability in America and has garnered notable acclaim for its decision to cast an actor with cerebral palsy in the main role. Speechless creator and executive producer Scott Silveri spoke to these points in his acceptance speech.

“The number of people in America with disabilities is a lot, and the number of people with disabilities on television is not a lot, and the number of those people played by actual performers with disabilities is next to none. Sorry to beat you down with statistics, but they don’t lie,” Silveri joked. “The barriers to casting those with disabilities are false and they’re imagined, and the rewards to casting those people are great… Part of our responsibility in what we do is to represent society as a whole, and you can’t do that without representing disability.”

Learn more about the Television Academy Honors, including detailed looks at each of the television projects that were recognized.


Chasing Genius

21st Century Fox’s National Geographic is now accepting submissions for Chasing Genius, a new digital community developed in partnership with GSK Consumer Healthcare based on the idea that global change can come from anyone and anywhere. The platform is inspired by Genius, Nat Geo’s first scripted series produced by Academy Award winners Brain Grazer and Ron Howard, which premiered in April and chronicles Albert Einstein’s life through stories about his friends, lovers, enemies, and fellow scientific luminaries.

Nat Geo and GSK listened to what their audience cares about most and chose three critical areas where transformational ideas could help change the world: making our planet more sustainable, improving global health, and kickstarting our ability to feed 9 billion people in the world. Through July 31, 2017, anyone in the world can create a 1-minute video submission to solve these challenges, and three winners will receive $25,000 to turn their ideas into reality.

The partnership is premised on the idea that everyone has the potential for genius, and this new engagement platform provides a way to nurture that genius through the power of storytelling.

“We are thrilled to be launching Chasing Genius with GSK Consumer Healthcare,” said Brendan Ripp, executive vice president of brand partnerships, National Geographic. “We believe there is a great opportunity to align our partners to our brand values, and bring them closer to our highly engaged global community through a platform-first approach. Chasing Genius exemplifies what is possible when we leverage the full scope of Nat Geo’s brand and storytelling capabilities, and deliver on our promise to ultimately take our partners further.”

Visit Chasing Genius and follow @NatGeo to learn more and submit your own idea today!

New episodes of ‘Genius’ air on Tuesday nights at 9PM ET on National Geographic.