Sports & Wellbeing

Sustainability Depaul Fox Sports University

Photo by Jamie Moncrief for DePaul University

Public Relations students at DePaul University in Chicago met with senior executives from 21st Century Fox, FOX Sports, and Major League Baseball on June 5 to pitch new project ideas and marketing campaigns for the companies’ joint environmental sustainability efforts. The presentation was the result of a semester-long partnership between DePaul and the FOX Sports University program, which allows college students the chance to work directly with sports industry professionals on a real-world problem facing their business. DePaul students were charged with creating new public messaging strategies that raise awareness of FOX Sports and MLB’s sustainability initiatives throughout the baseball season.

“We would love to thank FOX Sports, 21st Century Fox, and MLB for giving us such a rich assignment,” said Don Ingle, whose PR class at DePaul took part in FOX Sports University this spring. “Our students take so much pride in [this program], and it would not be possible without FOX Sports University specifically going to Major League Baseball and getting them to agree that this was the right time and that we were the right school to be doing this kind of campaign... I’ve never seen any class have this much professional involvement from beginning to end.”

Ingle’s class of 24 students worked for ten weeks to create the marketing campaigns, drawing on the MLB’s nearly decade-long history of environmental sustainability, which includes projects on LED lighting, recycling, water conservation, and more. The students worked in four teams of six to immerse themselves in MLB sustainability and pitched projects and campaigns such as expanded bike sharing opportunities at the All-Star Game and a baseball giveaway with the slogan “Strike Out Your Footprint” stamped on each ball. The teams also created public service announcements about sustainability designed to air during key points in the season, such as the playoffs and the World Series, which is broadcast on FOX Sports.

“The sustainability effort is important because [sports] is a platform that reaches so many people,” said junior Melissa Bellew. “Almost everyone is interested in at least one professional sport, and if they see the players or their favorite team practicing sustainability, fans will be more likely to [do so, as well].”

FOX Sports and MLB executives worked directly with the students throughout the semester to offer professional guidance. They briefed the students on the project at the beginning of the term, checked in via conference call mid-way through, and returned to Chicago on June 5 to hear the students’ pitches in person. This model is typical of FOX Sports University partnerships, which seek to give students as much hands-on experience in the sports industry as possible.

"I've learned more about myself and my strengths in relation to a team than in any other class," said Caroline Fronczak, a senior public relations and advertising student. "I know this experience will be something I take with me as I pursue a career in the sports industry."

FOX Sports University is now in its ninth year and works with nearly 40 universities across the U.S., devising individual projects and convening unique business partners for each participating school. The program allows students to apply the skills they learn in the classroom to real-world business challenges and provides FOX Sports with fresh insights from the industry’s next generation of leaders. To date, more than 5,000 students have participated in FOX Sports University, nearly 100 of whom have gone on to work for FOX Sports, either through internships or full-time employment. Even more students have been referred to FOX Sports partners for employment opportunities as they approach graduation.

Learn more about FOX Sports University, including a look back at some of the many projects completed during the 2016-2017 school year.


Fox Sports University

As final exams conclude, and college seniors across the country prepare to take their first steps into the real world, FOX Sports University wraps up its ninth year, covering more campuses and impacting more students than ever before. FOX Sports University is the largest, most comprehensive program of its kind, with the intent on bridging the gap between academia and the sports industry. Together with nearly 40 acclaimed University partners, the FOX Sports University program provides unique and enriching educational opportunities to students from coast-to-coast while uncovering fresh insights for our business. To date, over 5,000 students have participated in FOX Sports University.

As we graduate another class of eager young talent, FOX Sports University reflects on the past school year, and would like to thank FOX employees for their commitment to bringing their unique insights and experience into classrooms across the country. Here is a look back on some of the highlights of the last year:

FOX SPORTS UNIVERSITY SUPERSTARS TAKE SUPER BOWL LI

For the first time ever, FOX Sports University students were challenged with a digital project surrounding the crown jewel of the sports broadcast industry: the Super Bowl.

Journalism students at the University of Missouri, and Advertising students at the University of North Carolina were challenged by FOX Sports to develop creative ways for the network to engage fans through social and digital platforms surrounding Super Bowl LI on FOX. The winning student teams from each school were invited for an exclusive, once-in-a-lifetime opportunity to join the FOX Sports team in Houston during Super Bowl LI Media Week. Students networked with FOX executives, toured NRG Stadium and Radio Row, watched live tapings of FS1 studio shows, and even saw some of their ideas come to life. Our winning teams left Houston impressed, inspired, and with an experience they will never forget.

 

FOX SPORTS UNIVERSITY JOINS FORCES WITH MAJOR LEAGUE BASEBALL TO “GO GREEN”

Committed to sustainability, FOX Sports and MLB teamed up to inspire change in a new generation of young adults at DePaul University.

Public Relations students at DePaul University were challenged by 21CF Social Impact, FOX Sports, and MLB to develop creative marketing and PR messaging that FOX and MLB can utilize to raise awareness for joint sustainability efforts throughout the baseball season. While many MLB team partners have worked with the FOX Sports University program, this is the first time the league office has been involved in the classroom. The students truly stepped up to the plate with strong final presentations that utilized FOX and MLB assets during jewel events – Opening Day, All-Star Week, and the Post-Season!

Fox Sports Univeristy

FOX SPORTS UNIVERSITY ALUM- A RECORD NUMBER ARE AMONG US

This Summer, 12 FOX Sports University alumni will join nine different FOX Sports departments as Summer Interns.

With its unique access to top-level student talent across the country, FOX Sports University continues to serve as a recruitment pipeline for many FOX business units. FOX Sports University’s network has led to the hiring of nearly 100 FOX Sports University students since the program’s inception in 2007. This summer, FOX Sports University students from University of North Carolina, Marquette, New York University, Syracuse, Michigan, Southern Methodist University, Villanova and Seton Hall accepted internship positions across the company. From PROcast to FOX Sports Ad Sales, Home Team Sports, FS1, PR and Marketing, the FOX Sports University Program continues to be an asset for our company.

  • LIGHTS, CAMERA, FOX SPORTS UNIVERSITY

FOX Sports On-Air Talent have the opportunity to give back by investing time and energy in the next generation of sports media.

This school year, many FOX Sports University partnerships were amplified by the integration of various FOX Sports Personalities.

  • IN THE CLASSROOM

While in Bloomington, FOX Sports’ Lead College Football Analyst Joel Klatt hosted “1 Minute Drills with Joel Klatt,” during which he provided coaching and advice to Indiana University on-camera hopefuls. FS1 On-Air Talent Nick Wright and Alan Cavanna both returned to their alma mater to speak to Syracuse students about their career paths during the inaugural year of the FOX Sports University partnership with the Orangemen.

  • IN THE STUDIO

During Fall 2016, Cal State Northridge students were challenged with an FS1-themed project. FS1 Studio Staff and On-Air Talent, including Nick Wright and Joy Taylor, welcomed the class to the Lot for a behind-the-scenes tour and a live-taping of The Herd.

  • ON THE FIELD

NFL on FOX On-Air Talent and Broadcast teams across the country hosted FOX Sports University students on-site to provide exclusive experiences, and a behind-the-scenes look into NFL GameDay in the booth, in the trucks, and on the sidelines. At the Big Ten Championship Game, Joel Klatt and FOX Sports’ Lead College Football Play-by-Play Announcer Gus Johnson welcomed students to the broadcast booth for a glimpse into their gameday preparation.

Fox Sports University

Fox Sports University

A LOOK AHEAD: FOX SPORTS UNIVERSITY OWNS THE FALL SEMESTER

FOX Sports University adds Purdue and Illinois to its growing list of University Partners.

As FOX Sports prepares to “Own the Fall” during its inaugural season airing the best Big Ten football matchups, FOX Sports University celebrates partnerships with every university in the Big Ten conference beginning in the 2017 / 2018 school year. FOX Sports University looks forward to strengthening its relationships with each Big Ten University this coming Fall, and is proud to be a part of this exciting time in company history.


Fox Sports Supports PSA photoshoot with National Association on Mental Illness nominated for Cynopsis Social Good Award

FOX Sports, National Geographic and the Fox Business Network have garnered a total of ten nominations for the third annual Cynopsis Social Good Awards, a ceremony celebrating the media industry’s leading social responsibility initiatives. The nominations represent the breadth of social issues on which 21st Century Fox businesses engage their audiences, from National Geographic’s on-air campaigns to preserve America’s National Parks to FOX Sports Supports’ efforts to help military veterans transition to civilian life. The winners will be announced at a breakfast in New York City on March 2.

The nominations for 21CF businesses include the following:

  • Awareness Campaign/Initiative – Environmental/Weather: National Geographic Channel for Before the Flood
  • Awareness Campaign/Initiative – Environmental/Weather: National Geographic Channel for National Geographic
  • Best Overall Marketing: National Geographic & American Express for “Partners in Preservation: National Parks”
  • Best Spot (Over 30 Seconds): FOX Sports for “Rebuild” MVP & FOX Sports Supports
  • Environmental Campaign or Initiative: National Geographic for Before the Flood
  • Environmental Campaign or Initiative: National Geographic & Subaru of America for “Find Your Park, Love Your Park”
  • Nonprofit/Corporate Partnership: National Geographic & DAVIDOFF Cool Water for “Love the Ocean”
  • Public Service Announcement: FOX Sports for “Stigma Free” from FOX Sports Supports and the National Alliance on Mental Illness
  • Best Episode with a Social Good Theme: The Centsables (Fox Business Network) for “The Centsinnati 500”
  • Social Good Shining Stars: FOX Sports Supports

FOX Sports Supports won the “Social Good Shining Sports Star” category at last year’s ceremony, the top honor for overall charitable sports program. The initiative has contributed millions of dollars to more than 40 charities through on-air engagement such as PSAs, in-game reads and on-screen graphics across FOX’s sports properties. Its current partnerships with the National Alliance on Mental Illness and more were chosen by a vote of FOX Sports employees in December 2015.

“The partnership with FOX Sports is of tremendous value in the Stigma Free movement and amplifies NAMI’s efforts at helping build better lives and promote a thriving American community,” said Katrina Gay, NAMI’s National Director of Communications and Public Affairs.

The National Geographic campaigns nominated each utilize the breadth of the organization’s resources to reach diverse audiences. The “Find Your Park, Love Your Park” campaign from National Geographic and Subaru of America, for example, is geared toward teaching fourth graders across the United States about the importance of U.S. national parks by driving viewers toward a host of educational resources available at National Geographic’s website. In addition, “Partners in Preservation: National Parks” awarded $2 million in grants in 2016 to historic sites in need of preservation within national parks, as decided by popular vote on the campaign website.

“We love to give our readers an opportunity to engage with their passion for parks and ‘Partners in Preservation: National Parks’ is an ideal way to activate our very engaged community and empower them to participate,” said Susan Goldberg, Editor-in-Chief, National Geographic.

Learn more about the Cynopsis Social Good awards, and view the full list of this year’s nominees.


Pitch, FOX

On February 1, 21st Century Fox joins partner Women’s Sports Foundation and supporters around the United States in celebrating the 31st annual National Girls & Women in Sports Day.

Founded in 1974 by tennis icon Billie Jean King, the Women’s Sports Foundation (WSF) works directly with local schools and leagues to help girls pursue their athletic passions. WSF has developed a comprehensive sports education curriculum, trains coaches and teachers, and helps rising female athletes with the costs of competition fees and travel. In 1987, WSF joined a coalition of organizations to celebrate the first National Girls & Women in Sports Day, and has been active in advocating for the progress of Title IX while expanding athletic opportunities for girls and women everywhere.

FOX Sports, a division of 21st Century Fox, has supported the Women's Sports Foundation since 2014, partnering with other sports networks to contribute a collective $2 million to the foundation's work. In September 2016, 21CF announced a new initiative to support the foundation’s ‘Sports 4 life’ program in honor of FOX’s new series, Pitch, which chronicles a fictional story of the first female major league baseball player. The partnership between 21CF and Sports 4 Life will help local communities break down barriers and encourage participation of African-American and Hispanic girls in youth sports programs.

FOX Sports also supports several initiatives throughout 2017, including Girls on the Run, a nonprofit committed to teaching young girls life skills through dynamic, interactive lessons that creatively integrate running.

YUWA Girls Football Team

STAR Sports, a 21st Century Fox division based in India, is also committed to expanding access to sports, and in 2014, organized a campaign to raise money for the YUWA young women’s soccer team. YUWA is a nonprofit working against female illiteracy, child marriage, and trafficking in the poorest parts of India—through education and extracurricular activities, the organization offers many girls and young women an alternative future of skills and empowerment. STAR Sports’ campaign for YUWA resulted in enough funds to cover the team’s entry fee and travel for the USA Cup, a goal these young women had been dreaming of ever since they got in the game.

Women's Sports Foundation from 21CF Impact on Vimeo.


Liba Rubenstein

Corporate responsibility consultant and writer Susan McPherson spoke with industry leaders across multiple business sectors in a January 19 article for Forbes about the trends in CSR they see for the year ahead. Liba Rubenstein, 21CF's newly appointed SVP of Social Impact, was among those interviewed, and she discussed the business world's unique capacity to bring about social change, as well as the importance of clear, captivating storytelling to a successful CSR strategy:

"The world's most respected companies focus not only on doing meaningful, measurable work in their communities, but also on telling compelling, multidimensional stories about who they are and why Social Impact is core to their identity," she said. "They're also taking advantage of exciting mediums like virtual reality (VR) to increase empathy and understanding. A dry CSR report isn't going to move the needle anymore - we all have to be storytellers."

See more of Liba's interview, as well as insights from CEOs, CSOs, authors and more.