STAR

Fox Solar Panels Sustainability

In its latest analysis of US companies’ action on climate change, the nonprofit CDP recognized 21st Century Fox as a national leader in environmental sustainability. The annual report evaluates the strength and effectiveness of corporate sustainability efforts, and this year, it awarded 21CF an overall performance score of A-, a higher score than any of its media peers.

The honor arrives as 21CF celebrates the 10-year anniversary of launching its corporate sustainability program, committing to addressing its environmental impacts and inspiring its global audience to take action. Over the last decade, the company has greened its own operations, told compelling stories about the natural world that reach a global audience, and become a prominent voice in crafting environmental best practices for the entire entertainment industry. 21CF has disclosed its emissions and carbon reduction strategy with CDP since 2006 and been among the leading companies in CDPs annual rankings since 2009.

CDP is the world’s largest clearinghouse for companies’ carbon footprint data and environmental management strategies. This year, 462 companies, including 70% of the S&P 500, reported this information to CDP, which represents $100 trillion in assets from 803 institutional investors. Companies complete an annual questionnaire that addresses total energy use and carbon emissions across their operations, as well as strategy and governance in assessing and managing risks and opportunities from climate change.

CDP evaluates the responses to the questionnaire and awards each company an overall score in the form of a letter grade. The grade represents the company’s performance in four tiered categories: Disclosure, Awareness, Management, and Leadership, which recognizes the steps a company takes that represent best practice. 21CF’s A- score places it in the Leadership category, the highest of the four levels.

“While policymakers dally, businesses, investors and cities are getting to work,” said Lance Pierce, President of CDP North America. “From the backrooms at climate negotiations to the boardrooms of America’s companies, the US is keeping climate action at the top of the agenda.”

Learn more about sustainability at 21CF, including recent efforts to green the set of Legion and empower new voices to create their own solutions to climate change.


Aamir Khan for Nayi Sochi, STAR India, 21st Century Fox

21st Century Fox’s STAR India and Bollywood star Aamir Khan have partnered again on a new brand film for STAR India’s ongoing Nayi Soch (“New Thinking’) campaign. Nayi Soch aims to spark conversation and social change through thought-provoking programming that highlights crucial social issues in India. The short film introduces Khan as a middle-class sweetshop owner who attributes his business success to his daughters’ talents. His shop is uniquely named “Gurdeep Singh & Daughters”, rather than the prevalent “— & Sons.”

''We at Star believe that daughters are equally capable to bring laurels to their families and society. Our latest Nayi Soch film reflects this confidence. It not only questions the gender discrimination that still exists, but also iterates our belief that it is time for fathers to step up and inspire their daughters with confidence and self-belief. Aamir Khan brings great credibility and empathy to the role of a father whose progressive thinking gives his daughters the freedom to flourish,” says Uday Shankar, CEO of STAR India.

With approximately 650 million monthly views and broadcasts across more than 50 channels, STAR India is one of the country’s largest media networks and consistently lauded for its emphasis on pro-social content, especially surrounding women’s empowerment and gender equality in India. After a nationwide study showed that Indian women were getting ahead with professional ambition but were still held back by negative social stereotypes, STAR started running shows with roles for stronger female leads and supportive male leads. And in anticipation of International Women’s Day in 2015, STAR Sports launched the #CheckOutMyGame campaign, which celebrated female athletes and their skills. These campaigns are all part of a more purpose-driven strategy, says Gayatri Yadav, president of consumer strategy and innovation at STAR India, acknowledging that “the measure is the impact on society, not brand equity scores.”

Beginning in 2012, Aamir Khan also hosted a groundbreaking show called Satyamev Jayate (“truth alone prevails”) on STAR’s networks which follows Khan’s conversations with experts, activists, and citizens on India’s most pressing social issues, from sexual assault to water scarcity to LGBT rights. "It deals with issues that India has tended to sweep under the carpet. It's unrelenting and very, very tough. And yet, the success of the show has been astonishing,” said journalist Bobby Ghosh in conversation with Shankar at the Paley Center for Media in New York.

STAR India programming reflects the network’s commitment to creative social responsibility, and Nayi Soch intends to add to the ripple effect of social change in the country. The film ends with the line, Kaamyabi na ladka dekhti hai na ladki. Kaamyabi sirf soch dekhti hai—“success does not consider whether one is a boy or girl; it only takes powerful thoughts into account.”

Watch Nayi Soch’s latest brand film below and join the conversation with #NayiSoch today.


Star India TED Talks TV Series Hindi Bollywood Shah Rukh Khan

Through a groundbreaking partnership with TED, the nonprofit dedicated to sharing talks from the world’s leading thinkers, 21st Century Fox’s STAR India has announced its latest pro-social television series, TED Talks India: Nayi Soch (“New Thinking”). The show will feature speakers presenting big ideas in Hindi in TED’s signature format, with Bollywood superstar Shah Rukh Khan serving as the host. The series marks the first time TED will collaborate with a major network and star to produce a TV series featuring original TED Talks in a language other than English.

“At STAR, we have always believed in pushing the boundaries with new ideas, creativity and fresh thinking,” said Uday Shankar, Chairman & CEO, STAR India. “Nobody reflects this belief more than TED and we are thrilled to collaborate with them in bringing the power of ideas to our audiences with TED Talks India: Nayi Soch. In an age of high volatility the role of ideas to fuel positive change cannot be overstated. We are delighted to have Shah Rukh Khan share our vision and lend his charisma to this exciting endeavor.”

TED Talks India: Nayi Soch will air on Star Plus, STAR’s flagship channel and its #1 Hindi general entertainment channel. TED will unveil more details about the series, including its official release date and the initial lineup of speakers, at its annual conference in Vancouver in April.

“The sheer size of Star TV’s audience, with more than 650 million viewers, makes this a significant milestone in TED’s ongoing effort to bring big ideas to curious minds,” said Juliet Blake, head of TV at TED and executive producer of the series. “Global television is opening up a new frontier for TED.”

The new series is the latest chapter in STAR’s long history of producing compelling, socially relevant content that sparks conversation and drives change. The best known example of the company’s commitment to social progress is Satyamev Jayate (“Truth Alone Prevails”), an Oprah-style talk show in which Bollywood star Aamir Khan travels the country exploring India’s most pressing social issues, from the caste system to water scarcity to LGBT rights. The series raised more than $45 million for its NGO partners over the course of its three seasons, and at one point STAR estimated the show had reached 3 out of every 4 Indians who watch TV or own a mobile phone.

Shankar spoke about SMJ’s impact on Indian culture, as well as his company’s investment in using the power of its programming to drive change, at the Paley Center for Media in New York in 2014. "Each business contributes its own share to society, but there's a certain amount of premium that society places on media businesses," he said. "I've always felt—and my bosses have always encouraged me—to challenge the status quo... Our job is to question, to focus the spotlight on what we feel needs to be observed more closely."

Since SMJ, STAR has continued to support socially-minded programming, such as Amitabh Bachchan’s series Aaj Ki Raat Hai Zindagi, which celebrated personal stories about those making a difference in their communities. The company has also led a number of recent awareness and activism campaigns, such as October’s promos in which cricket players replaced their last names on the backs of their jerseys with their mothers’ names. Previously, STAR launched the #CheckOutMyGame campaign to support women in sports and developed the VithU smartphone app, allowing women to send out GPS distress signals when they fear they are in danger of assault.

“Star India’s legacy of using television as an instrument of social change, and TED’s unequivocal drive to showcase simple but unique ideas in an effort to spark debate and conversation are a very powerful combination,” said Khan. “I believe TED Talks India- Nayi Soch will inspire many minds across India. It is a concept I connected with instantly, as I believe that the media is perhaps the single most powerful vehicle to inspire change. I am looking forward to working with TED and Star India, and truly hope that together, we are able to inspire young minds across India and the world.”

Learn more about TED Talks India: Nayi Soch.


Pitch, FOX

On February 1, 21st Century Fox joins partner Women’s Sports Foundation and supporters around the United States in celebrating the 31st annual National Girls & Women in Sports Day.

Founded in 1974 by tennis icon Billie Jean King, the Women’s Sports Foundation (WSF) works directly with local schools and leagues to help girls pursue their athletic passions. WSF has developed a comprehensive sports education curriculum, trains coaches and teachers, and helps rising female athletes with the costs of competition fees and travel. In 1987, WSF joined a coalition of organizations to celebrate the first National Girls & Women in Sports Day, and has been active in advocating for the progress of Title IX while expanding athletic opportunities for girls and women everywhere.

FOX Sports, a division of 21st Century Fox, has supported the Women's Sports Foundation since 2014, partnering with other sports networks to contribute a collective $2 million to the foundation's work. In September 2016, 21CF announced a new initiative to support the foundation’s ‘Sports 4 life’ program in honor of FOX’s new series, Pitch, which chronicles a fictional story of the first female major league baseball player. The partnership between 21CF and Sports 4 Life will help local communities break down barriers and encourage participation of African-American and Hispanic girls in youth sports programs.

FOX Sports also supports several initiatives throughout 2017, including Girls on the Run, a nonprofit committed to teaching young girls life skills through dynamic, interactive lessons that creatively integrate running.

YUWA Girls Football Team

STAR Sports, a 21st Century Fox division based in India, is also committed to expanding access to sports, and in 2014, organized a campaign to raise money for the YUWA young women’s soccer team. YUWA is a nonprofit working against female illiteracy, child marriage, and trafficking in the poorest parts of India—through education and extracurricular activities, the organization offers many girls and young women an alternative future of skills and empowerment. STAR Sports’ campaign for YUWA resulted in enough funds to cover the team’s entry fee and travel for the USA Cup, a goal these young women had been dreaming of ever since they got in the game.

Women's Sports Foundation from 21CF Impact on Vimeo.


Nayi Soch

STAR India has long been an example of a company that embeds purpose in what it does, in particular when it comes to advancing the societal roles of women and girls. In its latest campaign, STAR India's No.1 Hindi general entertainment channel, STAR Plus, has recruited three of India's biggest cricket stars for a series of television promos to combat stereotypes and push the agenda for the country's half-billion women. The campaign is part of a brand partnership with the Board of Control for Cricket in India (BCCI) called "Nayi Sochi" ("New Thinking").

In the three promos, Indian cricket superstars MS Dhoni, Virat Kohli and Ajinkya Rahane each replace the last name on the back of their jerseys with their respective mother's names. The goal is to convey that these real-life stars have become who they are today in large part because of their mothers, and that others also draw their identity as much from their mothers as they do from their fathers, a notion that pushes against societal norms in the country.

"We at STAR India are very happy to partner with BCCI for an iconic brand initiative of 'Nayi Soch'," said Sanjay Gupta, managing director at STAR. "STAR Plus has been a lighthouse brand for women. We have always put women first, told their stories and are now set to take it to the next level - by challenging orthodoxy and stereotypes that come in the way of progress for women."

The promos were unveiled on Oct. 16, during the India-New Zealand ODI series.

The campaign builds on STAR India's long tradition of using its media platforms to advocate for the rights of women and girls. On-air, Aamir Khan has dedicated multiple episodes of his social awareness series Satyamev Jayate to issues affecting Indian women, including sexual violence and female feticide, and in honor of International Women's Day in 2015, STAR Sports launched the #CheckOutMyGame campaign celebrating women in sports. The company also developed the VithU smartphone app, allowing women to send out GPS distress signals when they fear they are in danger of assault. The app has seen millions of downloads since its launch in 2013.

Learn more about the Nayi Soch campaign, and read what Khan and STAR CEO Uday Shankar have said about social responsibility at STAR India.

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