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Sustainability Depaul Fox Sports University

Photo by Jamie Moncrief for DePaul University

Public Relations students at DePaul University in Chicago met with senior executives from 21st Century Fox, FOX Sports, and Major League Baseball on June 5 to pitch new project ideas and marketing campaigns for the companies’ joint environmental sustainability efforts. The presentation was the result of a semester-long partnership between DePaul and the FOX Sports University program, which allows college students the chance to work directly with sports industry professionals on a real-world problem facing their business. DePaul students were charged with creating new public messaging strategies that raise awareness of FOX Sports and MLB’s sustainability initiatives throughout the baseball season.

“We would love to thank FOX Sports, 21st Century Fox, and MLB for giving us such a rich assignment,” said Don Ingle, whose PR class at DePaul took part in FOX Sports University this spring. “Our students take so much pride in [this program], and it would not be possible without FOX Sports University specifically going to Major League Baseball and getting them to agree that this was the right time and that we were the right school to be doing this kind of campaign... I’ve never seen any class have this much professional involvement from beginning to end.”

Ingle’s class of 24 students worked for ten weeks to create the marketing campaigns, drawing on the MLB’s nearly decade-long history of environmental sustainability, which includes projects on LED lighting, recycling, water conservation, and more. The students worked in four teams of six to immerse themselves in MLB sustainability and pitched projects and campaigns such as expanded bike sharing opportunities at the All-Star Game and a baseball giveaway with the slogan “Strike Out Your Footprint” stamped on each ball. The teams also created public service announcements about sustainability designed to air during key points in the season, such as the playoffs and the World Series, which is broadcast on FOX Sports.

“The sustainability effort is important because [sports] is a platform that reaches so many people,” said junior Melissa Bellew. “Almost everyone is interested in at least one professional sport, and if they see the players or their favorite team practicing sustainability, fans will be more likely to [do so, as well].”

FOX Sports and MLB executives worked directly with the students throughout the semester to offer professional guidance. They briefed the students on the project at the beginning of the term, checked in via conference call mid-way through, and returned to Chicago on June 5 to hear the students’ pitches in person. This model is typical of FOX Sports University partnerships, which seek to give students as much hands-on experience in the sports industry as possible.

"I've learned more about myself and my strengths in relation to a team than in any other class," said Caroline Fronczak, a senior public relations and advertising student. "I know this experience will be something I take with me as I pursue a career in the sports industry."

FOX Sports University is now in its ninth year and works with nearly 40 universities across the U.S., devising individual projects and convening unique business partners for each participating school. The program allows students to apply the skills they learn in the classroom to real-world business challenges and provides FOX Sports with fresh insights from the industry’s next generation of leaders. To date, more than 5,000 students have participated in FOX Sports University, nearly 100 of whom have gone on to work for FOX Sports, either through internships or full-time employment. Even more students have been referred to FOX Sports partners for employment opportunities as they approach graduation.

Learn more about FOX Sports University, including a look back at some of the many projects completed during the 2016-2017 school year.


Fox Sports University

As final exams conclude, and college seniors across the country prepare to take their first steps into the real world, FOX Sports University wraps up its ninth year, covering more campuses and impacting more students than ever before. FOX Sports University is the largest, most comprehensive program of its kind, with the intent on bridging the gap between academia and the sports industry. Together with nearly 40 acclaimed University partners, the FOX Sports University program provides unique and enriching educational opportunities to students from coast-to-coast while uncovering fresh insights for our business. To date, over 5,000 students have participated in FOX Sports University.

As we graduate another class of eager young talent, FOX Sports University reflects on the past school year, and would like to thank FOX employees for their commitment to bringing their unique insights and experience into classrooms across the country. Here is a look back on some of the highlights of the last year:

FOX SPORTS UNIVERSITY SUPERSTARS TAKE SUPER BOWL LI

For the first time ever, FOX Sports University students were challenged with a digital project surrounding the crown jewel of the sports broadcast industry: the Super Bowl.

Journalism students at the University of Missouri, and Advertising students at the University of North Carolina were challenged by FOX Sports to develop creative ways for the network to engage fans through social and digital platforms surrounding Super Bowl LI on FOX. The winning student teams from each school were invited for an exclusive, once-in-a-lifetime opportunity to join the FOX Sports team in Houston during Super Bowl LI Media Week. Students networked with FOX executives, toured NRG Stadium and Radio Row, watched live tapings of FS1 studio shows, and even saw some of their ideas come to life. Our winning teams left Houston impressed, inspired, and with an experience they will never forget.

 

FOX SPORTS UNIVERSITY JOINS FORCES WITH MAJOR LEAGUE BASEBALL TO “GO GREEN”

Committed to sustainability, FOX Sports and MLB teamed up to inspire change in a new generation of young adults at DePaul University.

Public Relations students at DePaul University were challenged by 21CF Social Impact, FOX Sports, and MLB to develop creative marketing and PR messaging that FOX and MLB can utilize to raise awareness for joint sustainability efforts throughout the baseball season. While many MLB team partners have worked with the FOX Sports University program, this is the first time the league office has been involved in the classroom. The students truly stepped up to the plate with strong final presentations that utilized FOX and MLB assets during jewel events – Opening Day, All-Star Week, and the Post-Season!

Fox Sports Univeristy

FOX SPORTS UNIVERSITY ALUM- A RECORD NUMBER ARE AMONG US

This Summer, 12 FOX Sports University alumni will join nine different FOX Sports departments as Summer Interns.

With its unique access to top-level student talent across the country, FOX Sports University continues to serve as a recruitment pipeline for many FOX business units. FOX Sports University’s network has led to the hiring of nearly 100 FOX Sports University students since the program’s inception in 2007. This summer, FOX Sports University students from University of North Carolina, Marquette, New York University, Syracuse, Michigan, Southern Methodist University, Villanova and Seton Hall accepted internship positions across the company. From PROcast to FOX Sports Ad Sales, Home Team Sports, FS1, PR and Marketing, the FOX Sports University Program continues to be an asset for our company.

  • LIGHTS, CAMERA, FOX SPORTS UNIVERSITY

FOX Sports On-Air Talent have the opportunity to give back by investing time and energy in the next generation of sports media.

This school year, many FOX Sports University partnerships were amplified by the integration of various FOX Sports Personalities.

  • IN THE CLASSROOM

While in Bloomington, FOX Sports’ Lead College Football Analyst Joel Klatt hosted “1 Minute Drills with Joel Klatt,” during which he provided coaching and advice to Indiana University on-camera hopefuls. FS1 On-Air Talent Nick Wright and Alan Cavanna both returned to their alma mater to speak to Syracuse students about their career paths during the inaugural year of the FOX Sports University partnership with the Orangemen.

  • IN THE STUDIO

During Fall 2016, Cal State Northridge students were challenged with an FS1-themed project. FS1 Studio Staff and On-Air Talent, including Nick Wright and Joy Taylor, welcomed the class to the Lot for a behind-the-scenes tour and a live-taping of The Herd.

  • ON THE FIELD

NFL on FOX On-Air Talent and Broadcast teams across the country hosted FOX Sports University students on-site to provide exclusive experiences, and a behind-the-scenes look into NFL GameDay in the booth, in the trucks, and on the sidelines. At the Big Ten Championship Game, Joel Klatt and FOX Sports’ Lead College Football Play-by-Play Announcer Gus Johnson welcomed students to the broadcast booth for a glimpse into their gameday preparation.

Fox Sports University

Fox Sports University

A LOOK AHEAD: FOX SPORTS UNIVERSITY OWNS THE FALL SEMESTER

FOX Sports University adds Purdue and Illinois to its growing list of University Partners.

As FOX Sports prepares to “Own the Fall” during its inaugural season airing the best Big Ten football matchups, FOX Sports University celebrates partnerships with every university in the Big Ten conference beginning in the 2017 / 2018 school year. FOX Sports University looks forward to strengthening its relationships with each Big Ten University this coming Fall, and is proud to be a part of this exciting time in company history.


Peabody Award for Atlanta on FX

Brian Tyree Henry and Zazie Beetz accept the Peabody for Atlanta.

Photo: Lovekin/Variety/Rex/Shutterstock

Two of FX Networks’ most acclaimed comedy series, Atlanta and Better Things, were honored on May 20 at the 76th Annual Peabody Awards ceremony, a celebration of excellence in storytelling across the media industry, including investigative journalism, documentary filmmaking, entertainment television, and radio/podcasts. Better Things creator and star Pamela Adlon, as well as Atlanta cast members Brian Tyree Henry and Zazie Beetz, were on hand to accept the awards.

Atlanta stars Donald Glover as Earnest “Earn” Marks, a music manager in the Atlanta rap scene struggling to help his cousin, who performs as Paper Boi, maintain his hip hop career. Glover created the show and often serves as writer and director. The second season is scheduled to air in 2018.

“The show is a genre-bending innovation, a skillful commentary on issues ranging from police brutality and mental health to celebrity and black culture,” the Peabody organization said of Atlanta. “With its seamless blend of vibrant character study and rich sociopolitical commentary in a detailed and textured exploration of a Southern city… Atlanta is able to mine the surreal as the every day for both depth and humor.”

Better Things also on FX last fall, stars Adlon as Sam Fox, a single mother raising three daughters in Los Angeles. The Peabody Awards praised the series for “constantly [cutting] new ground in the otherwise well-worn genre of family sitcom” and for its “at-times raw examination of the vicissitudes of working motherhood, crackling with feminist verve and energy.” Adlon, who created Better Things along with fellow FX showrunner Louis CK, directed each of the series’ ten episodes.

“Everything is flowing through me—one vision, one eye, one voice. It’s super handmade that way,” she told The Hollywood Reporter. “I feel like with my show I was making stories that mattered but that we were under the radar a little bit, so this [award] means a huge amount to me.”

The Peabody Awards have honored the culture’s most compelling stories and their impact on society since their founding in 1940. The University of Georgia's Grady College of Journalism and Mass Communication administer the awards, which recognize excellence and meritorious work by radio and TV stations, networks, webcasters, podcasters, producing organizations and individuals. 

Learn more about the Peabody Awards, including the full list of this year’s winners.


Salem WGN Fox TV Studios Set

The Salem Set. Photo by Casey Rackham for Screener

Fox 21 Television Studios and the production crew on the horror thriller series Salem recently donated more than $200,000 worth of set materials to the city of Shreveport, Louisiana, where the series has filmed each of its three seasons. The donation will go toward the city’s efforts to repurpose an abandoned community center into an environmentally sustainable aquarium. The new building is set to become the first in the state’s history to achieve LEED Platinum certification and will receive $166,000 worth of lumber used to construct Salem’s sets, as well as individual set pieces such as water wells, foam trees, and foam rocks that can be used in the aquarium’s exhibits.

“Normally, 90% of [these sets] would go straight into a dumpster, so the workers who made all this beautiful stuff are ecstatic that it’s going to be repurposed for a change,” said Jim Hays of LA House of Props, who received the donation and is working with his team to build shipwreck and submarine installations in the new aquarium. “We’ve got these big curved structural pieces that look like the inside of a hull of a ship… It’s just amazing.”

The Shreveport Aquarium is slated to open in late summer and will be one of the state’s most environmentally sustainable buildings. The structure will draw on renewable energy, utilize high-efficiency equipment, and feature a state-of-the-art system to recycle the water used in the exhibits, which will contain more than 3,000 animals representing more than 270 different species. Salem’s donation consists of materials from all three seasons of the show and will enhance the aquarium’s mission to promote ocean education and conservation.

Rendering of new Shreveport Aquarium Rendering of the new Shreveport Aquarium by Kevin Bryan Architect

21st Century Fox’s film and television studios regularly donate leftover set materials to not only reduce the amount of waste the productions send to landfill but also support the communities where the projects film. When Glee wrapped after six seasons, Twentieth Century Fox Television donated thousands of pounds of rigging gear to Los Angeles schools and gave the show’s entire auditorium set to local theater and arts organizations. Fox’s studios donated more than 78 tons of set materials in 2015 alone.

The company has also consistently given back to communities across Louisiana in particular, due to the large number of films and TV series that have filmed there, including FX’s American Horror Story, FOX’s Scream Queens, 20th Century Fox’s Logan, and more. In August 2016, following a period of heavy rain in the area, 21CF donated $100,000 to the Louisiana Association of United Way’s flood relief efforts and enlisted the Scream Queens cast to record a PSA calling on viewers to help. The state continues to be an important production hub for the entertainment industry.

Learn more about the Shreveport Aquarium, and watch the video below for a behind the scenes look at how the Salem set will live on:


Shorty Awards Logo Hidden Figures Malala

The Ninth Annual Shorty Awards on April 23rd recognized recent social impact campaigns from 21st Century Fox for their innovative and effective use of social media to engage audiences. 21CF’s Search for Hidden Figures contest, which distributed more than $200,000 in scholarships to women in STEM, and the Stand with Malala campaign, which drove support and awareness of the Malala Fund and its fight for girls’ education, won their respective categories.

“Tonight is the night we recognize the individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Musicly, Instagram, and for the last time ever, Vine,” host Tony Hale joked during his opening remarks. “But what makes this award show so unique is that it pays tribute to those who are using social media as a force for positive change.”

The Search for Hidden Figures contest, for which 21CF partnered with PepsiCo, asked young women, students and professionals, to submit videos explaining the importance of the STEM fields to themselves and the rest of the world. The winners received scholarships and additional training from the New York Academy of Sciences. The contest won the Multicultural Community Engagement category.

21CF and National Geographic’s Stand With Malala campaign, which launched around the global, commercial-free broadcast premiere of Davis Guggenheim’s documentary He Named Me Malala, won for best Facebook Partnership. The campaign asked viewers to change their Facebook profile to a special video that transformed profile pictures into yearbook photos and then dissolved female users’ profile pictures from the page, representing the millions of girls who are out of school worldwide. For every post, 21CF donated $1 to the Malala Fund for a total of $50,000.

Fox Home Entertainment’s campaigns for Deadpool, “Deadpool Gets All the Likes” and “Deadpool’s Global Domination,” also received awards, as did the studio’s “From Deadpool with Love” campaign in the Branded Content category, and the “Ryan Reynolds IS Deadpool” campaign in the Multi-Platform Campaign category. FX’s Atlanta was awarded Silver in the race for Best GIF. 

Sawhorse Media founded the Shorty Awards in 2008 to celebrate the best content across the social media landscape. The awards for individual influencers represent the public votes of more than 5 million internet users, as well as scores from the Real Time Academy of Short Form Arts and Sciences, which assembles leaders in technology, journalism, business, and culture. The awards for brands and organizations are judged solely by the Real Time Academy.

Learn more about the Shorty Awards, including the full list of winners at this year’s awards, and watch the entire April 23 ceremony.