21CF Corporate

Sustainability

Ten years ago today, our company made a bold commitment to minimize our environmental impacts, grow sustainably, and inspire others to take action, with the launch of the Global Energy Initiative.

Thanks to the dedication, creativity and passion of colleagues from around the world, we have delivered on that commitment, and improved our business and our communities in the process. Our efforts have reduced our operating costs by hundreds of millions of dollars, built important relationships with partners and audiences, earned recognition for our leadership, and established best practices for the entire entertainment industry.

Over the past decade, we have invested in renewable energy and energy efficiency, including the recently completed expansion of solar power systems at our studio lot in LA, and built new offices on three continents—in Mumbai, Los Angeles, and Rio de Janeiro—that have achieved LEED certification, recognizing their green design. In 2010, 21CF became the first global media company to reach a carbon neutral target; since then we’ve developed new targets to drive continued improvement and have made significant progress toward those goals.


We have helped lead our industry in environmentally responsible film and television production, most recently with efforts on FX’s Legion, FOX’s The X-Files, and Super Bowl LI, and set new environmental standards for the way we create and deliver our content. On screen, compelling storytelling continues to be our most powerful tool in engaging audiences on environmental issues, with programming such as Avatar, The Simpsons, and Before the Flood entertaining our global viewers while encouraging them to think critically about their own impacts on their communities and the world.

Our expanded partnership with National Geographic also speaks to this commitment, with captivating stories that take us to the far reaches of our planet and inspire us to better protect it. National Geographic’s cutting-edge research and exploration help find solutions to our world’s most pressing challenges and give our readers and viewers a front-row seat to the action.

As we mark this milestone and enter the second decade of our sustainability efforts, which continue as part of 21CF Social Impact, we thank our colleagues from every part of the organization who have helped bring us this far.


Sustainability Depaul Fox Sports University

Photo by Jamie Moncrief for DePaul University

Public Relations students at DePaul University in Chicago met with senior executives from 21st Century Fox, FOX Sports, and Major League Baseball on June 5 to pitch new project ideas and marketing campaigns for the companies’ joint environmental sustainability efforts. The presentation was the result of a semester-long partnership between DePaul and the FOX Sports University program, which allows college students the chance to work directly with sports industry professionals on a real-world problem facing their business. DePaul students were charged with creating new public messaging strategies that raise awareness of FOX Sports and MLB’s sustainability initiatives throughout the baseball season.

“We would love to thank FOX Sports, 21st Century Fox, and MLB for giving us such a rich assignment,” said Don Ingle, whose PR class at DePaul took part in FOX Sports University this spring. “Our students take so much pride in [this program], and it would not be possible without FOX Sports University specifically going to Major League Baseball and getting them to agree that this was the right time and that we were the right school to be doing this kind of campaign... I’ve never seen any class have this much professional involvement from beginning to end.”

Ingle’s class of 24 students worked for ten weeks to create the marketing campaigns, drawing on the MLB’s nearly decade-long history of environmental sustainability, which includes projects on LED lighting, recycling, water conservation, and more. The students worked in four teams of six to immerse themselves in MLB sustainability and pitched projects and campaigns such as expanded bike sharing opportunities at the All-Star Game and a baseball giveaway with the slogan “Strike Out Your Footprint” stamped on each ball. The teams also created public service announcements about sustainability designed to air during key points in the season, such as the playoffs and the World Series, which is broadcast on FOX Sports.

“The sustainability effort is important because [sports] is a platform that reaches so many people,” said junior Melissa Bellew. “Almost everyone is interested in at least one professional sport, and if they see the players or their favorite team practicing sustainability, fans will be more likely to [do so, as well].”

FOX Sports and MLB executives worked directly with the students throughout the semester to offer professional guidance. They briefed the students on the project at the beginning of the term, checked in via conference call mid-way through, and returned to Chicago on June 5 to hear the students’ pitches in person. This model is typical of FOX Sports University partnerships, which seek to give students as much hands-on experience in the sports industry as possible.

"I've learned more about myself and my strengths in relation to a team than in any other class," said Caroline Fronczak, a senior public relations and advertising student. "I know this experience will be something I take with me as I pursue a career in the sports industry."

FOX Sports University is now in its ninth year and works with nearly 40 universities across the U.S., devising individual projects and convening unique business partners for each participating school. The program allows students to apply the skills they learn in the classroom to real-world business challenges and provides FOX Sports with fresh insights from the industry’s next generation of leaders. To date, more than 5,000 students have participated in FOX Sports University, nearly 100 of whom have gone on to work for FOX Sports, either through internships or full-time employment. Even more students have been referred to FOX Sports partners for employment opportunities as they approach graduation.

Learn more about FOX Sports University, including a look back at some of the many projects completed during the 2016-2017 school year.


Eric Price, Joe Hall, Christian Slater, Courteney Monroe, Evan Shapiro, and Katherine Oliver

(l-r) Eric Price, Joe Hall, Christian Slater, Courteney Monroe, Evan Shapiro, and Katherine Oliver

High school students from long-time 21st Century Fox nonprofit partner, Ghetto Film School, had the unique opportunity to hear their short film scripts read by Hollywood talent and receive feedback from top industry executives last week at the school’s annual Table Read event in New York. Sponsored by 21CF and co-hosted by National Geographic Global Networks CEO Courteney Monroe, the table read served as both a celebration and fundraiser for Ghetto Film School, which teaches filmmaking to teenagers from underserved communities in NY and LA, and creates a unique pipeline for original and underrepresented voices in Hollywood.

GFS students had two scripts read by talent, including actors Christian Slater and John Leguizamo, and each reading was followed by a discussion moderated by NYU Tisch Film School’s Dr. Sheril Antonio, with additional feedback given by producer Robert Carlock. After revisions, students will film one of the scripts at the Frick Collection in New York City and will travel to Israel this summer to film the other. 

After supporting GFS in the Bronx for many years, 21CF helped open GFS LA as Founding Partner in 2014, and covers 100% of core operating costs so that all other donations go directly to programming for students and young artists. Students receive a rigorous college-level training in the artistic and technical aspects of storytelling, with hands-on experience in writing scripts, pitching story ideas, shooting on location, and editing a finished piece—all completely free of charge. 21CF also provides students with open access to content, resources, and learning opportunities with talent, executives, and filmmakers across the company, giving students a unique opportunity to learn from and contribute to the film and tv industry.

GFS NY students with actor Christian Slater
GFS NY students with actor Christian Slater

Learn more about Ghetto Film School and visit impact.21cf.com for more information about 21CF Social Impact.


Neko Harbour, Antarctica

As part of 21st Century Fox’s commitment to minimizing our environmental impacts, growing sustainably, and inspiring others to take action, we celebrated Earth Month this April by partnering with National Geographic on an exclusive photography competition, judged by a Nat Geo photo editor. The contest invited 21CF colleagues around the world to submit their best nature photography and shots of action against climate change, for a chance to win a free National Geographic Expedition trip, well as runner-up prizes of GoPro and Canon PowerShot cameras. The grand prize includes a ten day trip for two to the Galápagos Islands and the opportunity to explore its unique wildlife aboard the National Geographic’s Endeavour II, led by a Nat Geo Expert.

21CF is excited to announce the winners of the “Earth in Focus” photo contest below. Check out all of the entries to see how our inspiring colleagues are working to protect the planet every day. Special congratulations to Eric Barnes, who will be headed to the Galápagos Islands with Nat Geo later this year.

Grand Prize Winner: Eric Barnes; FOX News, Los Angeles

Photo, featured above, taken in Neko Harbour, Antarctica as part of a kayaking expedition; February 2017

 

Runner Up: Michael Horan; Fox TV Stations, Washington DC

Photo taken in Höfn, Iceland; January 2016

Horan

Runner Up: Yasen Velchev; FNG Bulgaria

Photo taken in Sinemorets, Bulgaria; August 2015

Velchev

To learn more about 21st Century Fox’s sustainability commitments and other Social Impact initiatives, please visit impact.21cf.com and follow us on Twitter and Instagram @21CF_Impact.


Women@Fox Launch Event

On Friday, May 19, 21st Century Fox launched “Women@Fox,” a group focused on fostering female leadership and initiatives that fuel the professional development of women across 21CF. Women@Fox began on the Fox lot in Los Angeles, with developing plans to roll out diversity and inclusion efforts across the entire company, beginning in North America.

An estimated 1,000 people, including 21CF Executive Chairman Lachlan Murdoch, attended the event, which featured participation from across the company, including Twentieth Century Fox Film Chairman and CEO Stacey Snider and Twentieth Century Fox Television Chairman and CEO Dana Walden, who participated in a panel moderated by FX Networks and FX Productions Development EVP, Gina Balian.

When asked for a piece of advice they would offer to women, Stacey said, “Whatever position you might be in…go a little bit further. Consider what the bigger mandate of your business is and try to see how you can really contribute to that mandate.”

In addition, the event featured remarks from Twentieth Century Fox Television CIO, Alex Grimwade; Fox Diversity and Inclusion SVP, MyKhanh Shelton; and Twentieth Century Fox EVP of Tech and Creative Strategy, Cristina Mancini.

MyKhanh told the crowd, “Diversity is really great for business…teams with different perspectives, backgrounds, and frameworks to see the world are better positioned to identify and solve the most complex problems of our day. And at Fox, we tell the stories of our time.  [We need those stories to be told by a] wide range of voices and perspectives.”

Women@Fox is an expansion of the employee resources available to all levels within 21CF, from those just entering the industry and beginning their careers, to women rising through the ranks, to senior executives looking to transform their teams while mentoring the next generation. Check out photos and a video from the event below.

(Anacani Munoz/Fox)