21CF Corporate

Fox Pitch Youth Sports Baseball Equipment Donation

20th Century Fox Television has donated $25,000 worth of sports equipment to Sylmar Independent Baseball League, Inc. (SIBL), a nonprofit youth baseball and softball league serving communities in Los Angeles. The donation consists of gear used during the production of FOX’s drama series Pitch, which chronicled the fictional story of the first female player in the major leagues. 21st Century Fox worked with the series for nearly a year to create campaigns and forge partnerships that promote the achievements of female athletes and expand access to sports for women and girls across the country.

Located in the San Fernando Valley region of Los Angeles, SIBL has served Sylmar and its surrounding communities for more than 60 years, providing sports programming for children 16 and under. This past season alone, the organization taught more than 450 young athletes the fundamentals of baseball and softball, as well as the values of sportsmanship and teamwork, and multiple teams won division titles across the state. Newly elected LA City Councilmember Monica Rodriguez connected Fox with SIBL, which is located in her district.

The donation marks the end of nearly a year’s worth of social impact efforts surrounding Pitch, reflecting the role that inspirational stories play in providing the motivation and encouragement necessary for young athletes to succeed. In September 2016, 21CF announced it would expand the company’s existing support of the Women’s Sports Foundation. The company partnered with WSF’s Sports 4 Life program, which awards grants to schools, parks and recreation departments, nonprofits, or amateur sports leagues that encourage the participation and retention of African-American and Hispanic girls ages 11-18 in developmental programs.

FOX Sports has supported the Women's Sports Foundation since 2014, partnering with other sports networks to contribute a collective $2 million to the foundation's work. FOX also supports WSF's Annual Salute to Women in Sports, a gala recognizing the world's top female athletes.

In addition, FOX partnered with LeanIn.Org for a digital campaign featuring the cast and crew of Pitch in conversation about the struggles they’ve faced and the strides they’ve made as women in male-dominated fields. The video series featured series stars Kylie Bunbury and Ali Larter, as well as executive producer Helen Bartlett, all speaking about the value of positive representation of women on screen.

"Growing up, watching certain things [on television] made an impact on me and my life, so I think representation of women is important on TV; it's vital," Bunbury said before talking about the support she always found from her mother: "She always reassured me that I'm capable of anything and that I'm enough. That's the message of this show, and it's not just for women; it's for everyone: you are capable. You are enough."

Learn more about 21CF’s commitment to Sports & Well-being.


Leonardo DiCaprio "Before the Flood"

21st Century Fox businesses have received a total of four nominations from the Environmental Media Association, whose awards honor film and television productions that increase public awareness of environmental issues and inspire personal action to correct them.

21CF’s National Geographic earned two nominations in the Documentary Film category for From the Ashes and Before the Flood. From the Ashes, produced with support from Bloomberg Philanthropies, takes on compelling stories to explore the reality of coal’s role in climate change, as well as human health and the economy, while offering solutions that could help revive struggling mining towns and protect the environment. Before the Flood follows Leonardo DiCaprio across five continents as he explores the effect of climate change on local communities around the world, as well as the political and social forces standing in the way of possible solutions.

Nat Geo focused on getting the film’s important message seen as widely as possible. In addition to broadcasting the documentary in 171 countries and holding screening events at the White House with President Obama and at the UN with Secretary John Kerry and UN Secretary General Ban-Ki Moon, Nat Geo made Before the Flood freely available across a record-breaking number of linear, digital, and social platforms. Nat Geo also hosted free screenings that doubled as voter registration drives across 50 college campuses in the months leading up to the US presidential election. With more than 60 million viewers worldwide, Before the Flood is the most watched Nat Geo film ever, and one of the most watched documentaries in history.

Nat Geo also won a third nomination in the Reality Television category for Years of Living Dangerously’s “Collapse of the Oceans.” The documentary TV series features respected journalists and celebrities who travel around the world interviewing people affected by, and offering solutions to, the impacts of climate change. At the premiere of the second season of the series, held at the American Museum of Natural History for more than 800 guests, National Geographic Global Networks CEO Courteney Monroe remarked, "Truly great storytelling connects with audiences profoundly. This is especially true when it explores themes that transcend our differences and reflect universal values, like the human connection to the planet. And on the important topic of climate change, National Geographic, given its reach and reputation, is in the unique and enviable position to tell stories with real potential to make a difference in the world.”

FOX’s The Simpsons also received a nomination in the TV Comedy category. The animated series, which will soon start its record-breaking 29th season, has won eight previous EMA awards including last year for its episode “Teenage Mutant Milk-Caused Hurdle.” A prize this year would mark the third consecutive win for the show.

"This year's remarkable slate of nominees is a testament to the continued dedication and commitment that the entertainment community has on the environmental issues we are facing," said EMA President and CEO Debbie Levin. "The EMA Awards will not only further amplify the voices and messages of each of these programs and films, but also inspire a new generation of activists in the film, television and new media community to produce environmental content; it is through these channels where storytelling has the power to educate and ignite change."

Over 70 Fox film and television projects have also received an EMA Green Seal, which recognizes progress and leadership in sustainable production.

The 2017 annual Environmental Media Association Awards Ceremony will take place in Los Angeles on September 23, and will be hosted by Jaden Smith, an EMA member.


STEP documentary

In anticipation of Fox Searchlight’s upcoming documentary, STEP, 21st Century Fox is partnering with Tumblr in support of Step Up, an after-school mentoring program for young women in under-resourced communities.

STEP, directed by Amanda Lipitz and distributed by Fox Searchlight, chronicles the true-life story of a girls’ high school step team against the background of the heart of Baltimore. Though the world seems to be working against them, these young women are empowered by their teachers, counselors, families, and each other as they fight to achieve their dreams of winning the step championship and getting accepted into college. STEP explores the emotionally inspiring meaning of sisterhood and perseverance through the story of these remarkable young women.

For the girls in the documentary, step is life—the outlet that keeps them united and fighting, and the means through which they stay focused as they prepare to be the first in their families to go to college. In the spirit of their determination, 21CF and Tumblr want to learn more about what energizes people to achieve their dreams. Beginning on Monday, July 31, for every post shared with the tag #StepisLife, 21CF will donate $1 to Step Up to support mentorship programs for high school girls. Step Up empowers girls living or going to school in under-resourced communities by sharing tools needed to become confident, college-bound, and career-focused.

Step is Life

To support Step Up, think about what keeps you going and moving forward by filling in the message “___ IS LIFE!” and post a selfie, text, video, or piece of art. For every use of #StepisLife across Tumblr, Facebook, Twitter and Instagram between July 31 and August 6, 21CF will donate $1 to Step Up, up to $25,000.

Fox Searchlight is hosting a series of free screenings across the country, and STEP opens in theaters on August 4th.


FoxGives Peru

On May 28, a group of LA-based Fox colleagues touched down in Huarmey, Peru to support the country’s flood relief efforts. Organized by FoxGives, the group partnered with All Hands Volunteers, a non-profit organization dedicated to assisting with disaster relief across the globe. Peru has suffered from intense excessive rainfall over the last six months, resulting in numerous landslides, flash flooding, and mudflows. The Peruvian government has reported 700,000 people homeless, 18,000 houses inhabitable, and 928 schools destroyed, with numbers steadily rising. Huarmey, the location for the program, was highlighted as an area that had received limited help after it had recently been hit with a massive mudslide.

Working alongside the Peru Flood Response Program, the FoxGives team spent a week in Huarmey cleaning out mud and debris from local homes. The team also helped repair homes that had retained their infrastructure and demolishing ones that needed to be rebuilt. One Spanish-speaking member of the FoxGives team assisted with translations and site assessments while another colleague from National Geographic helped with media and mapping of the town. “The whole group not only integrated well into our project but actually went above and beyond to help with translations and media and community engagement projects,” said Josceline Cuff, Project Director of All Hands Volunteers. The team also raised funds on the Fox lot to contribute to other relief efforts in Peru.

“As people whose job it is to tell impactful, unique, and ultimately human stories, a trip like the one I experienced in Peru, seems required. Not only did I leave feeling like I had genuinely made a difference in Huarmey, but my scope of the world has broadened as well,” reflected Fox volunteer Emily Wolfe at the end of the trip.

Head to FoxGives to learn more and check out photos from Peru.

FoxGives Peru


Sustainability Depaul Fox Sports University

Photo by Jamie Moncrief for DePaul University

Public Relations students at DePaul University in Chicago met with senior executives from 21st Century Fox, FOX Sports, and Major League Baseball on June 5 to pitch new project ideas and marketing campaigns for the companies’ joint environmental sustainability efforts. The presentation was the result of a semester-long partnership between DePaul and the FOX Sports University program, which allows college students the chance to work directly with sports industry professionals on a real-world problem facing their business. DePaul students were charged with creating new public messaging strategies that raise awareness of FOX Sports and MLB’s sustainability initiatives throughout the baseball season.

“We would love to thank FOX Sports, 21st Century Fox, and MLB for giving us such a rich assignment,” said Don Ingle, whose PR class at DePaul took part in FOX Sports University this spring. “Our students take so much pride in [this program], and it would not be possible without FOX Sports University specifically going to Major League Baseball and getting them to agree that this was the right time and that we were the right school to be doing this kind of campaign... I’ve never seen any class have this much professional involvement from beginning to end.”

Ingle’s class of 24 students worked for ten weeks to create the marketing campaigns, drawing on the MLB’s nearly decade-long history of environmental sustainability, which includes projects on LED lighting, recycling, water conservation, and more. The students worked in four teams of six to immerse themselves in MLB sustainability and pitched projects and campaigns such as expanded bike sharing opportunities at the All-Star Game and a baseball giveaway with the slogan “Strike Out Your Footprint” stamped on each ball. The teams also created public service announcements about sustainability designed to air during key points in the season, such as the playoffs and the World Series, which is broadcast on FOX Sports.

“The sustainability effort is important because [sports] is a platform that reaches so many people,” said junior Melissa Bellew. “Almost everyone is interested in at least one professional sport, and if they see the players or their favorite team practicing sustainability, fans will be more likely to [do so, as well].”

FOX Sports and MLB executives worked directly with the students throughout the semester to offer professional guidance. They briefed the students on the project at the beginning of the term, checked in via conference call mid-way through, and returned to Chicago on June 5 to hear the students’ pitches in person. This model is typical of FOX Sports University partnerships, which seek to give students as much hands-on experience in the sports industry as possible.

"I've learned more about myself and my strengths in relation to a team than in any other class," said Caroline Fronczak, a senior public relations and advertising student. "I know this experience will be something I take with me as I pursue a career in the sports industry."

FOX Sports University is now in its ninth year and works with nearly 40 universities across the U.S., devising individual projects and convening unique business partners for each participating school. The program allows students to apply the skills they learn in the classroom to real-world business challenges and provides FOX Sports with fresh insights from the industry’s next generation of leaders. To date, more than 5,000 students have participated in FOX Sports University, nearly 100 of whom have gone on to work for FOX Sports, either through internships or full-time employment. Even more students have been referred to FOX Sports partners for employment opportunities as they approach graduation.

Learn more about FOX Sports University, including a look back at some of the many projects completed during the 2016-2017 school year.