Recent News

Sustainability

Ten years ago today, our company made a bold commitment to minimize our environmental impacts, grow sustainably, and inspire others to take action, with the launch of the Global Energy Initiative.

Thanks to the dedication, creativity and passion of colleagues from around the world, we have delivered on that commitment, and improved our business and our communities in the process. Our efforts have reduced our operating costs by hundreds of millions of dollars, built important relationships with partners and audiences, earned recognition for our leadership, and established best practices for the entire entertainment industry.

Over the past decade, we have invested in renewable energy and energy efficiency, including the recently completed expansion of solar power systems at our studio lot in LA, and built new offices on three continents—in Mumbai, Los Angeles, and Rio de Janeiro—that have achieved LEED certification, recognizing their green design. In 2010, 21CF became the first global media company to reach a carbon neutral target; since then we’ve developed new targets to drive continued improvement and have made significant progress toward those goals.


We have helped lead our industry in environmentally responsible film and television production, most recently with efforts on FX’s Legion, FOX’s The X-Files, and Super Bowl LI, and set new environmental standards for the way we create and deliver our content. On screen, compelling storytelling continues to be our most powerful tool in engaging audiences on environmental issues, with programming such as Avatar, The Simpsons, and Before the Flood entertaining our global viewers while encouraging them to think critically about their own impacts on their communities and the world.

Our expanded partnership with National Geographic also speaks to this commitment, with captivating stories that take us to the far reaches of our planet and inspire us to better protect it. National Geographic’s cutting-edge research and exploration help find solutions to our world’s most pressing challenges and give our readers and viewers a front-row seat to the action.

As we mark this milestone and enter the second decade of our sustainability efforts, which continue as part of 21CF Social Impact, we thank our colleagues from every part of the organization who have helped bring us this far.


Salem WGN Fox TV Studios Set

The Salem Set. Photo by Casey Rackham for Screener

Fox 21 Television Studios and the production crew on the horror thriller series Salem recently donated more than $200,000 worth of set materials to the city of Shreveport, Louisiana, where the series has filmed each of its three seasons. The donation will go toward the city’s efforts to repurpose an abandoned community center into an environmentally sustainable aquarium. The new building is set to become the first in the state’s history to achieve LEED Platinum certification and will receive $166,000 worth of lumber used to construct Salem’s sets, as well as individual set pieces such as water wells, foam trees, and foam rocks that can be used in the aquarium’s exhibits.

“Normally, 90% of [these sets] would go straight into a dumpster, so the workers who made all this beautiful stuff are ecstatic that it’s going to be repurposed for a change,” said Jim Hays of LA House of Props, who received the donation and is working with his team to build shipwreck and submarine installations in the new aquarium. “We’ve got these big curved structural pieces that look like the inside of a hull of a ship… It’s just amazing.”

The Shreveport Aquarium is slated to open in late summer and will be one of the state’s most environmentally sustainable buildings. The structure will draw on renewable energy, utilize high-efficiency equipment, and feature a state-of-the-art system to recycle the water used in the exhibits, which will contain more than 3,000 animals representing more than 270 different species. Salem’s donation consists of materials from all three seasons of the show and will enhance the aquarium’s mission to promote ocean education and conservation.

Rendering of new Shreveport Aquarium Rendering of the new Shreveport Aquarium by Kevin Bryan Architect

21st Century Fox’s film and television studios regularly donate leftover set materials to not only reduce the amount of waste the productions send to landfill but also support the communities where the projects film. When Glee wrapped after six seasons, Twentieth Century Fox Television donated thousands of pounds of rigging gear to Los Angeles schools and gave the show’s entire auditorium set to local theater and arts organizations. Fox’s studios donated more than 78 tons of set materials in 2015 alone.

The company has also consistently given back to communities across Louisiana in particular, due to the large number of films and TV series that have filmed there, including FX’s American Horror Story, FOX’s Scream Queens, 20th Century Fox’s Logan, and more. In August 2016, following a period of heavy rain in the area, 21CF donated $100,000 to the Louisiana Association of United Way’s flood relief efforts and enlisted the Scream Queens cast to record a PSA calling on viewers to help. The state continues to be an important production hub for the entertainment industry.

Learn more about the Shreveport Aquarium, and watch the video below for a behind the scenes look at how the Salem set will live on:


National Geographic Mission Blue Water Scarcity

Photo by Pete McBride for National Geographic

As millions of Indian citizens continue to struggle with poor access to clean drinking water, 21st Century Fox’s National Geographic has teamed with Water Aid India and top talent from Bollywood to launch Mission Blue, a new initiative to raise awareness of water scarcity and drive conservation. The company will air documentaries and television specials about the crisis across its channels in India, and the campaign’s website will provide digital tools allowing viewers to calculate their own water footprints and provide ways to save water in their daily lives. National Geographic’s Swati Mohan announced the initiative in Mumbai in honor of Earth Day.

“National Geographic has always been a brand that has stood for driving purposeful change, something we have been doing for over a century now,” said Mohan, Business Head at National Geographic and Fox Networks Group, India. “Today, the water crisis around the world calls for much attention. In India alone, 76 million people lack access to safe water, a problem that is only going to get worse if no immediate action is taken. We are hopeful that this initiative will help enlighten people on what can be achieved by collective action.”

To help tell the story of how water scarcity impacts daily life people in India, National Geographic India will air four short films from award-winning Bollywood directors Imtiaz Ali, Hansal Mehta, Aniruddha Roy Chowdhury, and Madhur Bhandarkar, all of whom have made their films available on the campaign’s website. The channel will also air Parched, the three-part documentary series from Academy Award winner Alex Gibney that explores the environmental and political causes of water scarcity around the world. The series initially premiered in the US in March.

“I am proud to be associated with an inconic brand that has the legacy of working for the cause of preserving the planet,” said Bollywood star Farhan Akhtar, who serves as the public face of the campaign. “National Geographic Mission Blue is a very special initiative that is very close to my heart. It has the power to enlighten, inspire and empower people who are unaware of what they can do towards the cause of water scarcity and drive real change. I hope people will realise the responsibility of conserving water for their own future is in their own hands.”

National Geographic has also partnered with Water Aid India for MissionBlueMySchool, an effort to provide clean drinking water to a school in southwest Delhi that serves more than 2,500 children. Currently, the school relies on tanker trunks to bring an often-insufficient water supply to its students. MissionBlueMySchool aims to install a piped supply system for the school, as well as filters, coolers, and a rainwater harvesting system.

In the last five years alone, the National Geographic Society has funded more than 50 grants relating to water conservation, both in the United States and around the world. In the words of National Geographic Society President and CEO Gary Knell, “While National Geographic’s legendary storytelling and iconic images have helped raise awareness of critical water issues, the fact is we go far beyond creating content. We help people stop and think about what’s going on in the world today, but also — more importantly — what could happen to make it better.”

Learn more about National Geographic Mission Blue, including how small acts of conservation every day can help secure a safe, clean water supply for future generations.


Hidden Figures curriculum guide

Twentieth Century Fox Home Entertainment has partnered with the nonprofit Journeys in Film to release a free Hidden Figures curriculum guide for the classroom.

Hidden Figures—starring Taraji P. Henson, Octavia Spencer and Janelle Monáe—tells the 'untold' story of three African American female NASA mathematicians during the Space Race of the 1960's, and was nominated for three Academy Awards, including Best Picture, and Best Supporting Actress for Octavia Spencer’s portrayal of Dorothy Vaughan. The powerful story behind Hidden Figures has made waves around the world and is encouraging young women, especially young women of color, to follow their dreams and pursue studies and careers in STEM.

Inspired by past and present women working in STEM, the classroom curriculum guide highlights the dedication, confidence, and academic excellence that these three women conveyed in the film. The guide is made up of eight comprehensive, standards-aligned lesson plans for middle school-aged students, and is interdisciplinary, offering various lenses through which students can approach the social issues raised by the film.

“The first few lessons in this guide will help students understand the context in which the events of Hidden Figures occur. In the spirit of Mary Jackson, Katherine Johnson and Dorothy Vaughn’s creative determination, Journeys in Film’s lessons trace the increasing animosity between Communist nations and the West, the pressure-filled context in which the women at Langley were working, the logistics of the U.S. space effort and the vital role served by the “human computers” portrayed in the film. Students will also research the Supreme Court case of Brown v. Board of Education in the timeline of key events during the Civil Rights Movement, which provide a deeper understanding of the actions activists and ordinary citizens undertook to end segregation,” said Journeys in Film.

21st Century Fox recently completed the “The Search for Hidden Figures” contest to uncover the next generation of female leaders in STEM, and distributed over $200,000 in scholarships to two grand prize winners and ten runners-up. In partnership with AMC Theatres, 21CF has also organized free screenings around the U.S. to celebrate February’s Black History Month and March’s Women’s History Month, and schools and community groups were invited to apply for free hometown screenings as well. “We at 21CF were inspired by the grassroots movement to bring this film to audiences that wouldn’t otherwise be able to see it—audiences that might include future innovators and barrier-breakers—and we wanted to support and extend that movement,” said Liba Rubenstein, 21CF’s Senior Vice President of Social Impact.

Teachers can download the Hidden Figures curriculum guide for free from Journeys in Film, and beginning in May, high schools can also request free DVDs to screen the movie for students across the U.S.

Hidden Figures is now available on Blu-Ray, DVD, and Digital HD.


Shorty Awards Logo Hidden Figures Malala

The Ninth Annual Shorty Awards on April 23rd recognized recent social impact campaigns from 21st Century Fox for their innovative and effective use of social media to engage audiences. 21CF’s Search for Hidden Figures contest, which distributed more than $200,000 in scholarships to women in STEM, and the Stand with Malala campaign, which drove support and awareness of the Malala Fund and its fight for girls’ education, won their respective categories.

“Tonight is the night we recognize the individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Musicly, Instagram, and for the last time ever, Vine,” host Tony Hale joked during his opening remarks. “But what makes this award show so unique is that it pays tribute to those who are using social media as a force for positive change.”

The Search for Hidden Figures contest, for which 21CF partnered with PepsiCo, asked young women, students and professionals, to submit videos explaining the importance of the STEM fields to themselves and the rest of the world. The winners received scholarships and additional training from the New York Academy of Sciences. The contest won the Multicultural Community Engagement category.

21CF and National Geographic’s Stand With Malala campaign, which launched around the global, commercial-free broadcast premiere of Davis Guggenheim’s documentary He Named Me Malala, won for best Facebook Partnership. The campaign asked viewers to change their Facebook profile to a special video that transformed profile pictures into yearbook photos and then dissolved female users’ profile pictures from the page, representing the millions of girls who are out of school worldwide. For every post, 21CF donated $1 to the Malala Fund for a total of $50,000.

Fox Home Entertainment’s campaigns for Deadpool, “Deadpool Gets All the Likes” and “Deadpool’s Global Domination,” also received awards, as did the studio’s “From Deadpool with Love” campaign in the Branded Content category, and the “Ryan Reynolds IS Deadpool” campaign in the Multi-Platform Campaign category. FX’s Atlanta was awarded Silver in the race for Best GIF. 

Sawhorse Media founded the Shorty Awards in 2008 to celebrate the best content across the social media landscape. The awards for individual influencers represent the public votes of more than 5 million internet users, as well as scores from the Real Time Academy of Short Form Arts and Sciences, which assembles leaders in technology, journalism, business, and culture. The awards for brands and organizations are judged solely by the Real Time Academy.

Learn more about the Shorty Awards, including the full list of winners at this year’s awards, and watch the entire April 23 ceremony.