21st Century Fox is launching a new campaign in partnership with The Trevor Project at the latter’s annual signature TrevorLIVE event, which raises funds to expand crisis services program and save the lives of LGBTQ youth across the United States.
The #LoveSimonTruth campaign encourages audiences to tell a truth about themselves that they feel inspired to share after watching Twentieth Century Fox’s hit movie Love, Simon, which follows a high school student figuring out how to tell his friends and family that he’s gay while falling in love for the very first time. For every post on social media that uses the hashtag, 21CF will donate $1 to The Trevor Project, up to $150,000. 21CF is also a presenting sponsor of TrevorLIVE, which will be hosted by Adam Rippon and Gus Kenworthy and honoring Fox Writers Lab alum and creator of Twentieth Century Fox Television’s The Chi Lena Waith, Dominic Barton, and Love, Simon’s Greg Berlanti for their commitment to fostering an accepting environment for LGBTQ youth.
The #LoveSimonTruth campaign had a soft launch on June 8 at 21CF Impact Week, the company’s annual nationwide week of service. The 21CF offices in New York invited nearly 200 local high school students to the Paley Center for Media for a special screening of Love, Simon followed by a panel discussion with Executive Director Amit Paley and Chief Growth Officer Calvin Stowell of the Trevor Project, Trevor Project volunteer Sarah Schweppe, and non-binary trans femme model and disability rights activist Aaron Philip. After the screening and panel, students took Love, Simon-inspired photobooth pictures with their classmates and shared their own truths with the hashtag.
Love, Simon is available to watch at home on digital, DVD, and Blu-Ray now.