National Geographic and partner GSK launch ‘Chasing Genius’, a global platform and call for transformational ideas to improve the wellbeing of our planet and people
21st Century Fox’s National Geographic is now accepting submissions for Chasing Genius, a new digital community developed in partnership with GSK Consumer Healthcare based on the idea that global change can come from anyone and anywhere. The platform is inspired by Genius, Nat Geo’s first scripted series produced by Academy Award winners Brian Grazer and Ron Howard, which premiered in April and chronicles Albert Einstein’s life through stories about his friends, lovers, enemies, and fellow scientific luminaries.
Nat Geo and GSK listened to what their audience cares about most and chose three critical areas where transformational ideas could help change the world: making our planet more sustainable, improving global health, and kickstarting our ability to feed 9 billion people in the world. Through July 31, 2017, anyone in the world can create a 1-minute video submission to solve these challenges, and three winners will receive $25,000 to turn their ideas into reality.
The partnership is premised on the idea that everyone has the potential for genius, and this new engagement platform provides a way to nurture that genius through the power of storytelling.
“We are thrilled to be launching Chasing Genius with GSK Consumer Healthcare,” said Brendan Ripp, executive vice president of brand partnerships, National Geographic. “We believe there is a great opportunity to align our partners to our brand values, and bring them closer to our highly engaged global community through a platform-first approach. Chasing Genius exemplifies what is possible when we leverage the full scope of Nat Geo’s brand and storytelling capabilities, and deliver on our promise to ultimately take our partners further.”
New episodes of ‘Genius’ air on Tuesday nights at 9PM ET on National Geographic.