21CF’s Liba Rubenstein discusses branding, storytelling, and the future of Social Impact
Corporate responsibility consultant and writer Susan McPherson spoke with industry leaders across multiple business sectors in a January 19 article for Forbes about the trends in CSR they see for the year ahead. Liba Rubenstein, 21CF's newly appointed SVP of Social Impact, was among those interviewed, and she discussed the business world's unique capacity to bring about social change, as well as the importance of clear, captivating storytelling to a successful CSR strategy:
"The world's most respected companies focus not only on doing meaningful, measurable work in their communities, but also on telling compelling, multidimensional stories about who they are and why Social Impact is core to their identity," she said. "They're also taking advantage of exciting mediums like virtual reality (VR) to increase empathy and understanding. A dry CSR report isn't going to move the needle anymore - we all have to be storytellers."
See more of Liba's interview, as well as insights from CEOs, CSOs, authors and more.