21CF and National Geographic launch social media campaign for Leonardo DiCaprio's 'Before the Flood,' donating $100,000 to environmental conservation
In honor of the upcoming worldwide commercial-free broadcast of Before the Flood, the new documentary from Academy Award winners Leonardo DiCaprio and Fisher Stevens exploring the global effects of climate change, 21st Century Fox and National Geographic have launched a new social media campaign to drive support for the conservation of endangered wildlife and ecosystems.
For every use of the hashtag #BeforeTheFlood across Facebook, Twitter and Instagram, as well as the Before the Flood custom Snapchat filter from October 24 to November 18, 21CF and National Geographic will together donate $1 to Pristine Seas and $1 to the Wildlife Conservation Society for a grant total of up to $100,000 ($50,000 to each organization). In addition, as part of National Geographic's support of Before the Flood and its message, the company is making the film available to stream for free between October 30 and November 6 on NatGeoTV.com, Hulu, YouTube, Facebook, Amazon, GooglePlay, iTunes, and many more, an unprecedented number of digital releases.
"In our minds, there is no more important story to tell, no more important issue facing our planet than that of climate change," said Courteney Monroe, CEO, National Geographic Global Networks. "At National Geographic, we believe in the power of storytelling to change the world, and this unprecedented release across digital and streaming platforms is not only a first for our network but also in our industry, underscoring how exceptional we think this film is and how passionate we are about it."
Pristine Seas works to establish reserves where marine life can thrive and ensures they will be effectively managed for years to come. The organization represents National Geographic Explorer-in-Resident Enric Sala and his team's 10-year mission to explore, document, protect and restore the ocean's wild places. Wildlife Conservation Society works across nearly 60 nations and in all the world's oceans to save endangered wildlife species through science, conservation action, and education programs. The organization is based at the Bronx Zoo in New York City.
National Geographic has also assembled a number of free online resources designed to empower viewers to take action once they watch the film. The #BeforeTheFlood campaign's Take Action page contains information helping viewers contact their elected representatives, tips on how to reduce their own carbon footprints, and a toolkit for informing citizens and politicians about climate change.
"The level of support National Geographic is providing to create awareness about climate change is exactly what Leo and I were looking for when we made this film," Stevens said. "It's time we stop arguing its existence and do everything we can to bring this issue to the forefront of people's minds so that real action is taken to combat climate change."
Before the Flood will premiere on National Geographic on Sunday, October 30, at 9/8c in 171 countries and 45 languages. The broadcast will kick off National Geographic's first ever Earth Week, six straight days of primetime programming focusing on climate change, which includes the second season premiere of the climate change documentary series Years of Living Dangerously. Before the Flood will then be available to stream for free at any time during Earth Week.
Learn more about the #BeforeTheFlood campaign, including how you can watch the film and additional background on Pristine Seas and Wildlife Conservation Society.
@LeonardoDiCaprio heads to India to learn about the country's reliance on coal as a cheap source of electricity, and why the adoption of solar in India is so important. Watch the film #BeforeTheFlood on Sunday, October 30 9/8c to learn more about climate change and what we can do now to change the course of our planet. For every use of "#BeforeTheFlood" through November 18, @NatGeoChannel, @21st_Century_Fox will together donate $1 to @NatGeoPristineSeas and $1 to @thewcs, up to $50,000 to each organization.