At this year’s Amgen Tour of California, which began on Sunday, May 10, the riders of Team Sky returned as the reigning champions, and they seized the opportunity to engage and inspire cycling fans in the U.S., just as they had done so successfully in the U.K.
Prior to the start of the race, Team Sky riders Ian Boswell and Danny Pate, along with Jenny Taft of FOX Sports, hosted the SoulCycle | Team Sky Pro Challenge, a high-energy spin class at SoulCycle Beverly Hills to raise money for the Boys & Girls Clubs of America. 100% of the proceeds went toward BGCA’s health and wellness programs, and 21st Century Fox double-matched all donations.
Taft, who participated in the class, also interviewed Boswell and Pate for a segment that aired on America’s Pregame Show, one of FOX Sports 1’s flagship programs. Watch the segment at FOXSports.com.
In addition, 21st Century Fox donated bikes, equipment, and Team Sky gear to local chapters of the Boys & Girls Clubs in the Los Angeles area, helping introduce new youth communities to active, healthy lifestyles.
The Pro Challenge is the latest in a long line of pro-social efforts from Team Sky, which has organized its outreach efforts under the motto “Inspiration to Participation” since the team’s formation in 2009. Team Sky’s Sky Rides began in 2009 as an event to encourage fans to join in the fun of cycling and introduce regular exercise to their routines. Fans could participate in a special traffic-free ride on a 15-kilometer route through London. More than 65,000 people participated, and the events have only grown in popularity since then, now including several partner rides throughout the UK every year. Team Sky estimates that programs like these have inspired more than 1.3 million people in the UK to take up regular cycling.
21st Century fox is a proud sponsor of Team Sky and is excited to welcome the team back to LA.
Learn more about the team and track their progress at the Amgen Tour of California by visiting TeamSky.com.