On March 29, 21st Century Fox joined millions of people around the world in celebrating Earth Hour, the World Wildlife Fund’s annual environmental awareness campaign.
Each year, WWF asks people to turn off their lights for one hour from 8:30pm to 9:30pm local time, showing that people working together can make a big difference in the fight to protect the planet.
21st Century Fox participated by powering down its Times Square screen in New York City, and 21CF businesses developed their own awareness campaigns. Blue Sky Studios developed a “Turn Off the Lights!” ad featuring characters from the upcoming animated movie Rio 2, and many of the Fox Television Stations got the word out to their communities around the U.S.
Earth Hour began in Sydney, Australia, in 2007, and it has grown into a major international effort since then. This year’s Earth Hour was the most successful ever, with hundreds of millions of people in more than 7,000 cities in 162 countries turning off their lights.