21st Century Fox businesses not only provide high quality content and entertainment but also work hard to better the world around them. With the March 2 launch of Satyamev Jayate‘s new season, STAR India is demonstrating its dedication to engaging its audiences on some of the most pressing social issues of our time.
Satyamev Jayate, or “Truth Alone Prevails,” is a talk show that features Bollywood star Aamir Khan exploring some of the most important and sensitive issues facing India today. In each episode, Khan speaks with victims, activists, and experts, never shying away from any controversial subject, and encourages the audience to speak out and demand change. The public responded enthusiastically during the first season, which debuted in May 2012. STAR received messages from nearly 15 million people after just one episode on child sex abuse, and viewers continued to post on the website months after the first season concluded. Eventually, local and federal governments began to acknowledge the groundswell. They introduced new laws on issues like female feticide and revised old ones on child abuse and generic drug access. SMJ became more than a television series; it became a movement.
SMJ‘s success–STAR estimates that more than 500 million people saw the show in its first year–and the change it brought about indicate how deeply the show resonated with viewers. In fact, 50,000 people showed up at a launch event in Gaya, India, this week just to catch a glimpse of Aamir and STAR Chief Executive Uday Shankar. Such a massive turnout is not just a testament to the popularity of the show but also a symbol of television’s power to drive positive social change.
With the new season, STAR hopes to build on the momentum that began in Season 1. STAR’s ad campaign for the new season centers around the tagline, “Jinhe Desh Ki Fikr Hai,” framing the show as being “For those who care about the country.” The campaign targets viewers’ apathy and asks them to consider whether they are part of the problem or part of the solution. SMJ intends to be part of the solution, and it pledges to “educate, engage, and empower” audiences to create meaningful, widespread change on the ground.
SMJ will be simulcast across six of STAR’s channels plus the government’s free-to-air channel, to ensure access for as many Indians as possible, along with a deferred telecast on ETV and a global broadcast to more than 100 countries. The new season will also be available with English subtitles on the series’ website, and the entire first season is available on YouTube. Check out a promo for the new season below.