August 2011

FOX Greens the Emmys

emmy.jpgWhat was the hottest color at the 62nd Primetime Emmy Awards? Glee's Lea Michelle and Vampire Diary's Nina Dobrev may have both opted for ruby gowns, but the color green dominated the mindset of producers and attendees at the annual event, viewed by 12.4 million Americans this year. By implementing a variety of eco-friendly tactics, including the use of LED lights, 250 locally-made solar panels, hybrid cars for the transportation of talent, and a recycled red carpet, FOX's star-studded show aimed its spotlight on the issue of sustainability and left behind a minimal carbon-footprint.

Sustainability is a topic that has been gaining traction in the entertainment industry and FOX hoped that bringing the issue to viewers in the form of a widely watched award show would be an effective way to draw additional attention to the movement. In an interview with the Huffington Post, the red carpet's designer Brian Worley commented on his hope to show audiences that "you can throw really elegant events like the Emmys and still be green."

Other steps taken to minimize the evening's carbon footprint were the locally-sourced menu - which was composted at completion, rented and reusable live plants as decorations, and the sorting and recycling of all plastic bottles and garbage at the end of the night. The recycled red carpet and solar panels used for the event were donated to the Ronald McDonald House and Habitat for Humanity. solarpanels.jpg

FOX's production of a greener Emmys for 2011 is a part of the Global Energy Initiative, which is committed to minimizing the company's environmental impact, growing sustainably, and inspiring others to take action.

Audience engagement, Fox Television Stations, Lighting, Recycling / waste, Sustainability, Transportation, US