Detroit’s Celebration of Earth Day

FOX2, WJBK celebrated the 40th anniversary of Earth Day by expanding existing projects and creating new ones! For the past few years the station has hosted a shredding event with the Better Business Bureau. This year viewers were allowed to bring up to three boxes of documents to be shredded for free. Viewers could bring

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Minneapolis – Partnering To Go “Green”

WFTC My 29 and the Minnesota Twins are partnering to Go Green! Target Field, the new home of the Minnesota Twins, is the “greenest” ballpark in MLB. My 29 will run a PSA featuring Minnesota Twins mascot TC Bear and Twins players encouraging others to go green by offering tips such as car pooling, using

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Austin – Innovative Plan to Avoid Blackouts

KTBC FOX 7 is part of innovative plan to avoid blackouts. KTBC has signed up with Eneroc, a company that contracts with large electric customers to conserve energy during periods of high consumption. When the threat of a rolling brownout is imminent, FOX 7 will be called upon to switch to generator power for a

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Boston’s “EarthFest” in May

WFXT, FOX25 was the Media partner for Radio 92.9’s “EarthFest” in May. FOX25 was supported with station-produced “Green Tips” promotional spots fronted by FOX25 Meteorologists. The messages ranged from online bill pay, to reduce your oven time to water conservation tips. A promo was also produced to support EarthFest, a free family fun day of

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Philadelphia – Spring Clean-Up

At WTXF, FOX 29, a team of employees volunteered for the city of Philadelphia’s Third Annual Spring Clean-up, Saturday, April 10th. Together with neighborhood residents, they gathered early in the morning at the Hawthorne Recreation Center in South Philadelphia. Some freshened up the paint and covered graffiti in the playground and on the basketball courts,

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Chicago’s Massive “Clean-Up Day”

Chicago stations WFLD / WPWR had a massive “clean-up day” in April to coincide with Earth Day, which resulted in the shredding/recycling of 36,183 pounds of paper, along with the recycling of 6,705 pounds of video tape and 8 tons of scrap metal. The stations have also acquired a new Suburban live truck and new

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AUSTIN – One Green Step Campaign spring 2010

FOX 7 and the City of Austin Partner on One Green Step Campaign, Spring 2010 – FOX 7 was able to generate revenue by positioning the station’s FOXe brand to partner with the City of Austin on their inaugural “One Green Step” campaign. The partnership consisted of a paid commercial spot schedule to promote the

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