21CF Impact Week 2017 expands annual week of service to 25 U.S. cities

Nearly 3,000 colleagues from across 21st Century Fox businesses rolled up their sleeves this October for the second annual 21CF Impact Week—six days and nights packed with volunteer and service activities that made a positive difference in the communities where colleagues live and work. From October 2-7, 21CF colleagues in 25 U.S. cities prepared meals for the homeless, cleaned up parks and gardens, built school libraries, packed supplies for military servicemen and women, and mentored local youth, all while strengthening relationships with coworkers and forging new connections around the business. The nationwide effort, a milestone in the company’s long history of volunteering, impacted the lives of over 83,000 people in the U.S. through more than 9,000 hours of service. The company plans to further expand 21CF Impact Week to its global offices in 2018.

 

Background

21CF businesses have long considered service to the community to be a fundamental part of company life. Groups like FoxGives on the Fox Studios Lot in Los Angeles work year-round to provide regular opportunities for colleagues to get involved at the local level with the causes that matter to them. 21CF Impact Week began in 2016 to harness these initiatives into one cohesive company-wide effort, continue to cultivate a vibrant culture of service across the organization, and further galvanize 21CF colleagues to come together and give back.

The inaugural 21CF Impact Week launched as a pilot program in New York, Los Angeles, Phoenix, and St. Louis, with nearly 1,100 colleagues volunteering for over 2,100 total hours. Project managers at the corporate and local business division levels created service projects that drew on colleagues’ unique skills and talents, such as teen photography workshops led by National Geographic and personal finance seminars taught by Fox Business’ finance team. 21CF CEO James Murdoch, who volunteered at the New York events, summed it up by saying, "We've got great, talented people, and the more they can apply themselves to making a difference in the community, the better of they'll be, the better off the business will be and the better off the community at large will be.”

21CF Impact Week Volunteer Community Service

 

Action

As with all its charitable initiatives, 21CF sought to populate Impact Week 2017 with projects that represent the company’s values and align with its mission to build a socially responsible business and a strong and thriving community. The corporate team worked with local leads at 25 locations around the U.S. to create volunteer opportunities that delivered on its Social Impact focus areas: Creativity & the Arts, Sports & Well Being, Knowledge & Exploration, Sustainability & the Environment, and Diversity & Inclusion. This extended team’s efforts resulted in 99 service projects that benefited kids, veterans, the environment, victims of Hurricane Harvey, and many more. Highlights from the projects include:

  • Atlanta, GA: Fox colleagues in Atlanta had no shortage of service activities to choose from, with projects ranging from assembling military care packages to building a park for CHOA service dogs to spending time with patients at the Atria Senior Living Center. On Thursday, October 5, a team from FOX Sports South and Fox Networks International renovated the Cumberland Academy of Georgia, a nonprofit school for students with autism.
  • Houston, TX:  Houston area colleagues spent their service days supporting local schools. Staffers from FNG’s Woodlands facility hosted a field day for area high school students that included a look behind the scenes of their engineering operations, and FOX 26 partnered with Urban Harvest to renew a school garden at Gregory Lincoln Education Center.

21CF Impact Week Volunteer Community Service

  • Los Angeles, CA: Executives, talent, editors, sound designers, make up artists, and even Ghetto Film School alumni came together for a host of events in LA, including building a new library for Stoner Elementary School, packaging meals with US Hunger, and building toys for children of military on-duty troops.
  • Minneapolis, MN: Colleagues in Minneapolis and Milwaukee, WI, provided support to organizations serving veterans receiving medical care, served meals to the homeless, and partnered with the Minnesota Conservation Corps on a number of environmental conservation projects along the Mississippi River bank.
  • New York, NY: 21CF once again collaborated with its long-time partner New York Cares to create volunteer opportunities on-site at 21CF headquarters and around the city, including an art scavenger hunt at the Museum of Modern Art with elementary school students from PS 65 Q, welcome kit assembly for women and children living in transitional housing through Women’s Safe Start, and more. 
  • Orlando, FL: Colleagues from the FOX 35 station created a large immersive art piece in support of Creative City’s IMMERSE 2017, an event that supports arts education across the community. Creative City works with more than 1,000 artists and performers to help cultivate a thriving arts community in Orlando.
  • Philadelphia, PA: FOX 29 partnered with Metropolitan Area Neighborhood Nutrition Alliance (MANNA) to prepare healthy meals over several days for those who are either sick or require a specialized diet.

21CF Impact Week Volunteer Community Service

  • Phoenix, AZ: FOX 10 partnered with the Society of St. Vincent De Paul for service activities on each of 21CF Impact Week’s six days. The organization provides food and clothing to the poor and underserved, and Fox volunteers took part in 21 activities onsite, including preparing food, working in the garden, and spending time with kids at the Dream Center. The weeklong partnership culminated in a pizza party on Saturday.
  • St. Louis, MO: FOX Sports Midwest volunteers assembled race packets for the St. Louis chapter of Girls on the Run, a ten-week program that helps third through eighth-grade girls build their self-esteem through athletic achievement.
  • Washington, D.C.: As the grand finale to a week that included stocking shelves at the Capital Area Food Bank and cleaning up the Anacostia River on kayak with the Humane Rescue Alliance, colleagues from the FOX 5 station in D.C. worked with the National Park Service to clean up the pond at Constitution Gardens on the National Mall.

21CF Impact Week Volunteer Community Service

The company-wide week of service saw participation from every business unit based in the U.S., including Fox TV Stations, Fox Networks Group, 21CF corporate, Twentieth Century Fox Film, FOX Sports, Fox News, and National Geographic.

 

Impact

In just six days, 21CF colleagues completed nearly 9,050 total volunteer hours through:

  • Packing 45,800 pounds of food
  • Making and serving 82,884 meals
  • Removing one ton of trash from lakes and rivers
  • Collecting 1,019 toys
  • Creating 9,440 backpacks, kits, and care packages

The company estimates that these efforts made an impact in the lives of more than 83,000 people across America.

For 21CF colleagues, Impact Week represented the chance to better the communities around them and strengthen relationships with each other

“I love that Fox provides these opportunities to help right here at work,” one volunteer said. “I’d like the company to continue to send the message of encouragement to employees at Fox that we are ordinary people who can do extraordinary things for other people when make a diligent community effort!”

Fox Volunteers Student Group