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Sustainability

Ten years ago today, our company made a bold commitment to minimize our environmental impacts, grow sustainably, and inspire others to take action, with the launch of the Global Energy Initiative.

Thanks to the dedication, creativity and passion of colleagues from around the world, we have delivered on that commitment, and improved our business and our communities in the process. Our efforts have reduced our operating costs by hundreds of millions of dollars, built important relationships with partners and audiences, earned recognition for our leadership, and established best practices for the entire entertainment industry.

Over the past decade, we have invested in renewable energy and energy efficiency, including the recently completed expansion of solar power systems at our studio lot in LA, and built new offices on three continents—in Mumbai, Los Angeles, and Rio de Janeiro—that have achieved LEED certification, recognizing their green design. In 2010, 21CF became the first global media company to reach a carbon neutral target; since then we’ve developed new targets to drive continued improvement and have made significant progress toward those goals.


We have helped lead our industry in environmentally responsible film and television production, most recently with efforts on FX’s Legion, FOX’s The X-Files, and Super Bowl LI, and set new environmental standards for the way we create and deliver our content. On screen, compelling storytelling continues to be our most powerful tool in engaging audiences on environmental issues, with programming such as Avatar, The Simpsons, and Before the Flood entertaining our global viewers while encouraging them to think critically about their own impacts on their communities and the world.

Our expanded partnership with National Geographic also speaks to this commitment, with captivating stories that take us to the far reaches of our planet and inspire us to better protect it. National Geographic’s cutting-edge research and exploration help find solutions to our world’s most pressing challenges and give our readers and viewers a front-row seat to the action.

As we mark this milestone and enter the second decade of our sustainability efforts, which continue as part of 21CF Social Impact, we thank our colleagues from every part of the organization who have helped bring us this far.


FoxGives Peru

On May 28, a group of LA-based Fox colleagues touched down in Huarmey, Peru to support the country’s flood relief efforts. Organized by FoxGives, the group partnered with All Hands Volunteers, a non-profit organization dedicated to assisting with disaster relief across the globe. Peru has suffered from intense excessive rainfall over the last six months, resulting in numerous landslides, flash flooding, and mudflows. The Peruvian government has reported 700,000 people homeless, 18,000 houses inhabitable, and 928 schools destroyed, with numbers steadily rising. Huarmey, the location for the program, was highlighted as an area that had received limited help after it had recently been hit with a massive mudslide.

Working alongside the Peru Flood Response Program, the FoxGives team spent a week in Huarmey cleaning out mud and debris from local homes. The team also helped repair homes that had retained their infrastructure and demolishing ones that needed to be rebuilt. One Spanish-speaking member of the FoxGives team assisted with translations and site assessments while another colleague from National Geographic helped with media and mapping of the town. “The whole group not only integrated well into our project but actually went above and beyond to help with translations and media and community engagement projects,” said Josceline Cuff, Project Director of All Hands Volunteers. The team also raised funds on the Fox lot to contribute to other relief efforts in Peru.

“As people whose job it is to tell impactful, unique, and ultimately human stories, a trip like the one I experienced in Peru, seems required. Not only did I leave feeling like I had genuinely made a difference in Huarmey, but my scope of the world has broadened as well,” reflected Fox volunteer Emily Wolfe at the end of the trip.

Head to FoxGives to learn more and check out photos from Peru.

FoxGives Peru


Sustainability Depaul Fox Sports University

Photo by Jamie Moncrief for DePaul University

Public Relations students at DePaul University in Chicago met with senior executives from 21st Century Fox, FOX Sports, and Major League Baseball on June 5 to pitch new project ideas and marketing campaigns for the companies’ joint environmental sustainability efforts. The presentation was the result of a semester-long partnership between DePaul and the FOX Sports University program, which allows college students the chance to work directly with sports industry professionals on a real-world problem facing their business. DePaul students were charged with creating new public messaging strategies that raise awareness of FOX Sports and MLB’s sustainability initiatives throughout the baseball season.

“We would love to thank FOX Sports, 21st Century Fox, and MLB for giving us such a rich assignment,” said Don Ingle, whose PR class at DePaul took part in FOX Sports University this spring. “Our students take so much pride in [this program], and it would not be possible without FOX Sports University specifically going to Major League Baseball and getting them to agree that this was the right time and that we were the right school to be doing this kind of campaign... I’ve never seen any class have this much professional involvement from beginning to end.”

Ingle’s class of 24 students worked for ten weeks to create the marketing campaigns, drawing on the MLB’s nearly decade-long history of environmental sustainability, which includes projects on LED lighting, recycling, water conservation, and more. The students worked in four teams of six to immerse themselves in MLB sustainability and pitched projects and campaigns such as expanded bike sharing opportunities at the All-Star Game and a baseball giveaway with the slogan “Strike Out Your Footprint” stamped on each ball. The teams also created public service announcements about sustainability designed to air during key points in the season, such as the playoffs and the World Series, which is broadcast on FOX Sports.

“The sustainability effort is important because [sports] is a platform that reaches so many people,” said junior Melissa Bellew. “Almost everyone is interested in at least one professional sport, and if they see the players or their favorite team practicing sustainability, fans will be more likely to [do so, as well].”

FOX Sports and MLB executives worked directly with the students throughout the semester to offer professional guidance. They briefed the students on the project at the beginning of the term, checked in via conference call mid-way through, and returned to Chicago on June 5 to hear the students’ pitches in person. This model is typical of FOX Sports University partnerships, which seek to give students as much hands-on experience in the sports industry as possible.

"I've learned more about myself and my strengths in relation to a team than in any other class," said Caroline Fronczak, a senior public relations and advertising student. "I know this experience will be something I take with me as I pursue a career in the sports industry."

FOX Sports University is now in its ninth year and works with nearly 40 universities across the U.S., devising individual projects and convening unique business partners for each participating school. The program allows students to apply the skills they learn in the classroom to real-world business challenges and provides FOX Sports with fresh insights from the industry’s next generation of leaders. To date, more than 5,000 students have participated in FOX Sports University, nearly 100 of whom have gone on to work for FOX Sports, either through internships or full-time employment. Even more students have been referred to FOX Sports partners for employment opportunities as they approach graduation.

Learn more about FOX Sports University, including a look back at some of the many projects completed during the 2016-2017 school year.


Fox Sports University

As final exams conclude, and college seniors across the country prepare to take their first steps into the real world, FOX Sports University wraps up its ninth year, covering more campuses and impacting more students than ever before. FOX Sports University is the largest, most comprehensive program of its kind, with the intent on bridging the gap between academia and the sports industry. Together with nearly 40 acclaimed University partners, the FOX Sports University program provides unique and enriching educational opportunities to students from coast-to-coast while uncovering fresh insights for our business. To date, over 5,000 students have participated in FOX Sports University.

As we graduate another class of eager young talent, FOX Sports University reflects on the past school year, and would like to thank FOX employees for their commitment to bringing their unique insights and experience into classrooms across the country. Here is a look back on some of the highlights of the last year:

FOX SPORTS UNIVERSITY SUPERSTARS TAKE SUPER BOWL LI

For the first time ever, FOX Sports University students were challenged with a digital project surrounding the crown jewel of the sports broadcast industry: the Super Bowl.

Journalism students at the University of Missouri, and Advertising students at the University of North Carolina were challenged by FOX Sports to develop creative ways for the network to engage fans through social and digital platforms surrounding Super Bowl LI on FOX. The winning student teams from each school were invited for an exclusive, once-in-a-lifetime opportunity to join the FOX Sports team in Houston during Super Bowl LI Media Week. Students networked with FOX executives, toured NRG Stadium and Radio Row, watched live tapings of FS1 studio shows, and even saw some of their ideas come to life. Our winning teams left Houston impressed, inspired, and with an experience they will never forget.

 

FOX SPORTS UNIVERSITY JOINS FORCES WITH MAJOR LEAGUE BASEBALL TO “GO GREEN”

Committed to sustainability, FOX Sports and MLB teamed up to inspire change in a new generation of young adults at DePaul University.

Public Relations students at DePaul University were challenged by 21CF Social Impact, FOX Sports, and MLB to develop creative marketing and PR messaging that FOX and MLB can utilize to raise awareness for joint sustainability efforts throughout the baseball season. While many MLB team partners have worked with the FOX Sports University program, this is the first time the league office has been involved in the classroom. The students truly stepped up to the plate with strong final presentations that utilized FOX and MLB assets during jewel events – Opening Day, All-Star Week, and the Post-Season!

Fox Sports Univeristy

FOX SPORTS UNIVERSITY ALUM- A RECORD NUMBER ARE AMONG US

This Summer, 12 FOX Sports University alumni will join nine different FOX Sports departments as Summer Interns.

With its unique access to top-level student talent across the country, FOX Sports University continues to serve as a recruitment pipeline for many FOX business units. FOX Sports University’s network has led to the hiring of nearly 100 FOX Sports University students since the program’s inception in 2007. This summer, FOX Sports University students from University of North Carolina, Marquette, New York University, Syracuse, Michigan, Southern Methodist University, Villanova and Seton Hall accepted internship positions across the company. From PROcast to FOX Sports Ad Sales, Home Team Sports, FS1, PR and Marketing, the FOX Sports University Program continues to be an asset for our company.

  • LIGHTS, CAMERA, FOX SPORTS UNIVERSITY

FOX Sports On-Air Talent have the opportunity to give back by investing time and energy in the next generation of sports media.

This school year, many FOX Sports University partnerships were amplified by the integration of various FOX Sports Personalities.

  • IN THE CLASSROOM

While in Bloomington, FOX Sports’ Lead College Football Analyst Joel Klatt hosted “1 Minute Drills with Joel Klatt,” during which he provided coaching and advice to Indiana University on-camera hopefuls. FS1 On-Air Talent Nick Wright and Alan Cavanna both returned to their alma mater to speak to Syracuse students about their career paths during the inaugural year of the FOX Sports University partnership with the Orangemen.

  • IN THE STUDIO

During Fall 2016, Cal State Northridge students were challenged with an FS1-themed project. FS1 Studio Staff and On-Air Talent, including Nick Wright and Joy Taylor, welcomed the class to the Lot for a behind-the-scenes tour and a live-taping of The Herd.

  • ON THE FIELD

NFL on FOX On-Air Talent and Broadcast teams across the country hosted FOX Sports University students on-site to provide exclusive experiences, and a behind-the-scenes look into NFL GameDay in the booth, in the trucks, and on the sidelines. At the Big Ten Championship Game, Joel Klatt and FOX Sports’ Lead College Football Play-by-Play Announcer Gus Johnson welcomed students to the broadcast booth for a glimpse into their gameday preparation.

Fox Sports University

Fox Sports University

A LOOK AHEAD: FOX SPORTS UNIVERSITY OWNS THE FALL SEMESTER

FOX Sports University adds Purdue and Illinois to its growing list of University Partners.

As FOX Sports prepares to “Own the Fall” during its inaugural season airing the best Big Ten football matchups, FOX Sports University celebrates partnerships with every university in the Big Ten conference beginning in the 2017 / 2018 school year. FOX Sports University looks forward to strengthening its relationships with each Big Ten University this coming Fall, and is proud to be a part of this exciting time in company history.


Nat Geo Photo Camp Greece

Editor’s note: The following was written by National Geographic Society’s Christian Garland, who recently spent a week at National Geographic Photo Camp in Greece. At Photo Camp, young people from underserved communities, including at-risk and refugee teens, learn how to use photography to tell their own stories, explore the world around them, and develop meaningful connections with others.

21CF’s National Geographic Partners gives 27% of all profits to funding National Geographic Society programs such as Photo Camp.


On Monday, May 22, 18 students from Iran, Iraq, Syria, Palestine, Afghanistan and Greece entered the Photo Camp classroom with hopes of learning something new. On Monday, May 22, 18 students embarked on unchartered territory -- learning how to use photography to communicate their experiences, thoughts and stories with students who speak Farsi, Arabic, Greek and English. On Monday, May 22, 18 students changed my life. 

Salam. Yassas. Assalamu' alaikum. Hello.

As we each greeted each other on the first day, I sat in pure admiration of their curiosity and willingness to learn something new. As I looked around the classroom trying to understand each student’s story, I realized in that moment that we all wanted the same thing -- to understand what it means to be free.

“Finding freedom” quickly became the epicenter of Photo Camp Greece, guiding each of the students’ photography and writing assignments. Approaching each assignment with an unprecedented level of curiosity, we wanted to discover what it means to be free of the injustices that hold us back, free of the politics that define who we can and cannot love and free from the barriers that prevent us chasing our dreams. Cameras and notebooks in hand, the students spent several days and nights photographing refugee camps, refugee squats, their homes and the city of Athens to uncover how they define freedom and what freedom means to the natives and immigrants of Greece.

"I am so much closer to writing my own story." - Elias Abood, 25, Syria

Nat Geo Photo Camp Greece

If I learned one thing from our students, it’s that this is not National Geographic’s story to tell. This is their story and this is their experience. So while I could write a detailed summary about Photo Camp Greece, this is their story. We asked our students, what does freedom mean to you? Here’s what they had to say:

Eliza Gkritsi, 21, Greece 
Freedom is a choice; a real choice. [...] I’ve always felt free, independent. Freedom is to clearly see your situation, to evaluate it and to decide who and where you want to be. Then pick a path, not to be forced onto one. Freedom is to pick your own rules. 

Mojtaba Ganji, 24, Afghanistan 
Freedom has lot of meanings for different people. For me freedom is human rights, because I don’t think you can have freedom apart from human rights. Freedom means everything to me, because I left my family and I started on a hard journey to find my rights. 

Raouf Amen, 18, Palestine 
Freedom is the most important thing in my life. [...] Freedom can be defined as the ability of a person to make a decision, which is appropriate for him or her without interference or influence from any other party. Every human being has the right to freedom and autonomy.

Alexandra Panagiotou, 22, Greece 
Freedom is having a choice. It is a choice to be who you want, to travel where you want, to love who you want, to live your dream and to have a better future. [...] . People don’t do well in closed walls, we need to spread and fly.

Benjamin Dalton, 25, United Kingdom  
Freedom to me includes the choice to move. To move to and to move through the places I want to go and exist. The ability to navigate and occupy those spaces in a way that I feel comfortable and a way that I feel myself. Freedom is expression and expression is a movement, physical and social.

Radwan Dirar, 26, Iraq 
I think freedom is different for everyone. I don’t like the word freedom, because we don’t know how to use this in the Middle East. For me, freedom does not exist. I prefer to use, “free.” I say this because the word “free” can symbolize so many positive things in our lives, like the ability to love who you want freely. 

Apostolos Zaganiaris, 21, Greece
I think that freedom is totally personal. That leads to the question if the “personal” things are indeed personal or are projections of society on us. [...] I believe that someone can be free if they feel so, no matter what that means. I feel very close to freedom. I am mostly contained by myself.

Ehsan Sharifi, 29, Afghanistan  
I’ve asked many people about the meaning of freedom. For many years, I’ve been asking people this question. I’ve been told that freedom is a moment, it is the second that you smile. This is my opinion of freedom.

Nina Koutsogianni, 19, Greece 
In my point of view freedom is a powerful word with many different meanings. Freedom includes freedom of speech, of belief, of religion. Also, freedom is very connected with security. A person who doesn't feel safe cannot be free.

Shaghayegh Farhang, 24, Iran 
In my country where I’m from, men and women are not equal. I became a mountain climber because in the mountains I feel that I’m equal to a man. When I climb, I feel strength and hope. When I climb, I feel freedom. I came here to Greece because in Iran I couldn’t be free. 

Omid Ahmadi, 21, Afghanistan 
From my point of view, freedom is something that can pass all borders. The borders are the sea, water and air boundaries. [...] Freedom means to fly without barriers.  There are many countries such as Iran, Iraq, Afghanistan and Syria that have no freedoms.

Andronikos Koutroumpelis, 21, Greece  
I view freedom as the most basic human right. It means being able to define your own being however you wish. It means equal rights and equal opportunity.

Mehrdad Salabaty, 23, Afghanistan
When you have freedom you have a healthy mental state and you can do the best for yourself and for other people. You know it when you have freedom. We can feel the meaning of this sentence. We all are one.

Elias Abood, 25, Syria 
Freedom means safety, education and having a legal status. It means dignity, having a decent life, having a job. I risked to lose the most precious thing I have – my life – to get the freedom I have now [...].

Faramarz Ahmadi, 23, Afghanistan 
Freedom means everywhere is my home.

I came into this experience expecting to teach the students as much as I possibly could about photography and creative writing, but little did I know how much they would teach me. They taught me that no task is too big and we are never too small. They taught me to be grateful for every moment you have with the people you love, and they taught me that friendship knows no boundaries. Although we no longer see each other every day, our stories will always keep us together. As we continue this search to define freedom, what could be more powerful than that?