21CF and National Geographic launch social media campaign for Leonardo DiCaprio's 'Before the Flood,' donating $100,000 to environmental conservation
In honor of the upcoming worldwide commercial-free broadcast of Before the Flood, the new documentary from Academy Award winners Leonardo DiCaprio and Fisher Stevens exploring the global effects of climate change, 21st Century Fox and National Geographic have launched a new social media campaign to drive support for the conservation of endangered wildlife and ecosystems.
For every use of the hashtag #BeforeTheFlood across Facebook, Twitter and Instagram, as well as the Before the Flood custom Snapchat filter from October 24 to November 18, 21CF and National Geographic will together donate $1 to Pristine Seas and $1 to the Wildlife Conservation Society for a grant total of up to $100,000 ($50,000 to each organization). In addition, as part of National Geographic's support of Before the Flood and its message, the company is making the film available to stream for free between October 30 and November 6 on NatGeoTV.com, Hulu, YouTube, Facebook, Amazon, GooglePlay, iTunes, and many more, an unprecedented number of digital releases.
"In our minds, there is no more important story to tell, no more important issue facing our planet than that of climate change," said Courteney Monroe, CEO, National Geographic Global Networks. "At National Geographic, we believe in the power of storytelling to change the world, and this unprecedented release across digital and streaming platforms is not only a first for our network but also in our industry, underscoring how exceptional we think this film is and how passionate we are about it."
21st Century Fox and FOX Sports support Women's Sports Foundation at annual gala celebrating female athletes
Photo by Getty Images
FOX Sports continued its longstanding support of the Women's Sports Foundation on October 19 when the network served as co-presenting sponsor of the 37th Annual Salute to Women in Sports, an event celebrating the country's top female athletes and their role in encouraging young women around the country to pursue their own athletic dreams. This was the third consecutive year that FOX Sports has sponsored this event. In addition, FOX Sports parent company 21st Century Fox announced a new partnership with the organization in September to celebrate the premiere of FOX's baseball drama Pitch, creating new opportunities for young female athletes to take their athletic achievements to new heights.
The star-studded event, hosted by sports announcer Mary Carillo and two-time Olympic softball medalist Jessica Mendoza, brought together women from across the world of sports for a series of awards, including the prestigious Sportswoman of the Year awards, which were presented to Rio 2016 Olympians Claressa Shields and Ashleigh Johnson in the individual and team categories, respectively.
"For over 40 years, we have recognized the accomplishments of the world's greatest female athletes and leaders in sports. We are proud to do so again tonight after what was one of the most successful Olympic and Paralympic Games for women in history," said sports icon Billie Jean King, who founded the organization in 1974. "The Women's Sports Foundation is proud to have played a small part in what we saw this year in Rio and we plan to continue working to bring women sports to the next level for years to come."
The foundation conducts research into the physical and emotional benefits for girls who participate in athletics and works directly with leagues, schools, and nonprofits on the local level that are trying to get and keep girls in the game. The organization has developed a sports education curriculum for schools, offers professional development for coaches and teachers, and provides aspiring female champions the financial support they need through its Travel & Training Fund.
However, its primary focus is grant-making programs such as the Sports 4 Life initiative, which supports schools, parks and recreation departments, nonprofits, or amateur sports leagues that encourage the participation and retention of African-American and Hispanic girls ages 11-18 in youth sports programs. This year's Salute to Women in Sports raised funds exclusively for the Sports 4 Life program, which has awarded $194,250 in funding to 40 organizations this year alone, serving more than 10,000 middle and high school girls across the country.
In September, 21CF announced a new initiative to support the Sports 4 Life program in honor of FOX's new series Pitch, which tells the story of the fictional first female player in major league baseball. The partnership will help female athletes break barriers in their communities and reflects the role that inspirational stories play in providing the motivation and encouragement necessary for young athletes to succeed.
Learn more about the Women's Sports Foundation, and check out the video below about the organization's partnership with 21CF:
Leonardo DiCaprio and National Geographic Channel screen climate change documentary 'Before the Flood' at the United Nations
Photo by Michael Loccisano/Getty Images for National Geographic
Academy Award-winner and U.N. Messenger for Peace Leonardo DiCaprio, along with executives from the National Geographic Channel, welcomed U.N. diplomats, top Hollywood talent, and more to the United Nations Headquarters in New York City on October 20 for a red carpet screening of Before the Flood, DiCaprio's forthcoming documentary about the worsening effects of climate change on global communities and ecosystems. The film, which follows DiCaprio as he travels the world interviewing individuals from every facet of society about the climate, will premiere on 21st Century Fox's National Geographic Channel on Sunday, October 30, at 9/8c in 171 countries and 45 languages.
"I'd like to salute Leo for a powerful piece of art, a real call to arms, and also an offering of hope for the future," said Piers Sellers, Director of Earth Sciences, NASA Goddard Space Flight Center, during a post-screening panel discussion with DiCaprio, Before the Flood director Fisher Stevens, and U.S. Secretary of State John Kerry. "We need to get more people out of this feeling of 'Oh, it's just too late...' I want to see political action, and I think what you have done here is going to be a major pull for that."
U.N. Secretary-General Ban Ki-moon addressed the audience, as well, publicly thanking DiCaprio and his team for their work on the film. Also in attendance were actors Mark Ruffalo, Edward Norton, Shailene Woodley, Bridget Moynahan, Josh Charles, and more. The event fell on the eve of the October 21 theatrical release of Before the Flood, which will screen in theaters in New York and Los Angeles before the global broadcast premiere.
DiCaprio and Stevens, along with the leadership at National Geographic, have also spoken about their desire to release the film in the weeks leading up to the U.S. Presidential Election and to bring climate change to the forefront of the political conversation. To accomplish this, National Geographic Channel partnered with Rock the Vote and theSkimm to host voter registration events and screenings of Before the Flood at 50 college campuses this fall, with a goal to register 50,000 new voters. Nat Geo also plans to make the film available for free during the week leading up to the election, streaming on platforms such as iTunes, Facebook, YouTube, and NatGeoTV.com.
"Climate change is the most critical and urgent problem facing our world today, and it must be a top issue for voters this Election Day," DiCaprio said. "Fisher and I set out to make a film that not only educates people about the challenges we face if we fail to act, but one which also shows the solutions we can implement if we find the political will to do so... Bringing this film to college campuses is a key component to engaging young voters to hold our leaders accountable."
The global broadcast premiere of Before the Flood on October 30 will also kick off Nat Geo's first ever Earth Week, six straight days of primetime programming dedicated to climate change. Earth Week includes the second season premiere of the climate change documentary series Years of Living Dangerously, which features Hollywood correspondents such as David Letterman, Arnold Schwarzenegger, and Cecily Strong. Years premieres on October 30, as well, and the week will continue with nature documentaries, encore presentations, and more.
Learn more about Before the Flood, and check out the full panel discussion with President Barack Obama, Dr. Katharine Hayhoe, and DiCaprio from the film screening at the White House earlier this month.
'The X-Files' creator Chris Carter earns Vancouver Film Festival award for environmental efforts on set, delivers keynote at Sustainable Production Forum
Photo by 20th Century Fox/Rex Features
At a Vancouver International Film Festival luncheon on October 7, The X-Files creator Chris Carter accepted the festival's 2016 Industry Builder Award for his role in leading efforts behind the scenes to make production as environmentally sustainable as possible. Beginning with initiatives on the set of 20th Century Fox's The X-Files: I Want to Believe in 2007 and continuing through to this year's six-episode event series, the work led by Carter and his crew has resulted in major savings in both costs and carbon emissions and developed new strategies to recycle set materials. The initiatives were bolstered by 21st Century Fox's corporate sustainability program, which is dedicated to reducing environmental impacts across global operations.
"The X-Files is at the forefront of sustainable production, something of which I'm very proud," Carter said during his acceptance speech. "We reused, repurposed or recycled 81% of the materials on the [event series]. That takes such a combined effort by so many people from the bottom to the top."
Beyond its total waste diversion rate of 81%, The X-Files event series also recycled 100% of the aluminum and steel used in set construction, mandated the exclusive use of Forest Stewardship Council-certified lauan plywood, and replaced plastic water bottles with refillable ones, an initiative that avoided the use of nearly 46,000 plastic bottles. In addition, the production recycled more than 3 tons of "dirty" Styrofoam used for set construction, breaking new ground for the industry as a whole.
Carter also delivered the keynote address at the festival's Sustainable Production Forum, a day-long conference for film and television production professionals that included presentations from executives at 20th Century Fox and more. His speech covered the considerable environmental production assets available in Vancouver, including hydroelectric power and multiple innovative green vendors, and emphasized the entire crew's role in making environmental efforts successful, from transportation and set design to props and costumes.
"This can be done through a spirit of cooperation, sharing, and mindfulness," Carter said. "Every choice we make in production as an energy choice, whether it's using biofuels in our generators or simply turning off our vehicles if we stop to talk on the phone."
Learn more about Carter's award, as well as his speech at the Sustainable Production Forum, and check out the video below on The X-Files' green production practices:
STAR Plus kicks off 'Nayi Soch' campaign to salute star cricket players' mothers, drive progress for Indian women
STAR India has long been an example of a company that embeds purpose in what it does, in particular when it comes to advancing the societal roles of women and girls. In its latest campaign, STAR India's No.1 Hindi general entertainment channel, STAR Plus, has recruited three of India's biggest cricket stars for a series of television promos to combat stereotypes and push the agenda for the country's half-billion women. The campaign is part of a brand partnership with the Board of Control for Cricket in India (BCCI) called "Nayi Sochi" ("New Thinking").
In the three promos, Indian cricket superstars MS Dhoni, Virat Kohli and Ajinkya Rahane each replace the last name on the back of their jerseys with their respective mother's names. The goal is to convey that these real-life stars have become who they are today in large part because of their mothers, and that others also draw their identity as much from their mothers as they do from their fathers, a notion that pushes against societal norms in the country.
"We at STAR India are very happy to partner with BCCI for an iconic brand initiative of 'Nayi Soch'," said Sanjay Gupta, managing director at STAR. "STAR Plus has been a lighthouse brand for women. We have always put women first, told their stories and are now set to take it to the next level - by challenging orthodoxy and stereotypes that come in the way of progress for women."
The promos were unveiled on Oct. 16, during the India-New Zealand ODI series.
The campaign builds on STAR India's long tradition of using its media platforms to advocate for the rights of women and girls. On-air, Aamir Khan has dedicated multiple episodes of his social awareness series Satyamev Jayate to issues affecting Indian women, including sexual violence and female feticide, and in honor of International Women's Day in 2015, STAR Sports launched the #CheckOutMyGame campaign celebrating women in sports. The company also developed the VithU smartphone app, allowing women to send out GPS distress signals when they fear they are in danger of assault. The app has seen millions of downloads since its launch in 2013.
21st Century Fox launches 21CF Impact Week, gives colleagues opportunities to volunteer in local communities across the U.S.
As part of 21st Century Fox's commitment to making a positive impact in the local communities where its colleagues live and work, the company is launching 21CF Impact Week. The inaugural week of nationwide service starts today.
Colleagues based in New York, Los Angeles and select cities across the U.S. will volunteer at schools, parks and community centers. Service opportunities include a Rocky Horror-themed hike for charity, an ice cream social and sing-along night at a senior assisted living center, packing and donating military and school supply care packages, a science scavenger hunt for kids at the American Museum of Natural History, and several other volunteering events. Over 1,000 colleagues are expected to participate in the pilot program this year.
At the company's recent All Hands meeting, 21CF Executive Chairman Lachlan Murdoch and CEO James Murdoch touched on the importance of giving back to our communities.
"It's important for our colleagues to know that 21CF is more than just a commercial enterprise; we are a company that considers the impacts we have on the world around us," 21CF Executive Chairman Lachlan Murdoch said.
"We're a business that believes its long-term health is tied to the positive social impact we make on the communities we serve, and we encourage all our colleagues to join in the effort," 21CF CEO James Murdoch added.
Check back here next week for a recap, photos and videos from this year's 21CF Impact Week.