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Sustainability

Ten years ago today, our company made a bold commitment to minimize our environmental impacts, grow sustainably, and inspire others to take action, with the launch of the Global Energy Initiative.

Thanks to the dedication, creativity and passion of colleagues from around the world, we have delivered on that commitment, and improved our business and our communities in the process. Our efforts have reduced our operating costs by hundreds of millions of dollars, built important relationships with partners and audiences, earned recognition for our leadership, and established best practices for the entire entertainment industry.

Over the past decade, we have invested in renewable energy and energy efficiency, including the recently completed expansion of solar power systems at our studio lot in LA, and built new offices on three continents—in Mumbai, Los Angeles, and Rio de Janeiro—that have achieved LEED certification, recognizing their green design. In 2010, 21CF became the first global media company to reach a carbon neutral target; since then we’ve developed new targets to drive continued improvement and have made significant progress toward those goals.


We have helped lead our industry in environmentally responsible film and television production, most recently with efforts on FX’s Legion, FOX’s The X-Files, and Super Bowl LI, and set new environmental standards for the way we create and deliver our content. On screen, compelling storytelling continues to be our most powerful tool in engaging audiences on environmental issues, with programming such as Avatar, The Simpsons, and Before the Flood entertaining our global viewers while encouraging them to think critically about their own impacts on their communities and the world.

Our expanded partnership with National Geographic also speaks to this commitment, with captivating stories that take us to the far reaches of our planet and inspire us to better protect it. National Geographic’s cutting-edge research and exploration help find solutions to our world’s most pressing challenges and give our readers and viewers a front-row seat to the action.

As we mark this milestone and enter the second decade of our sustainability efforts, which continue as part of 21CF Social Impact, we thank our colleagues from every part of the organization who have helped bring us this far.


National Geographic Coal Industry Documentary

From June 26 until July 3, audiences can watch From the Ashes, National Geographic’s new feature documentary about the coal industry, for free on YouTube, Amazon, Facebook, and several more streaming services. The documentary, from Emmy-nominated director Michael Bonfiglio, examines how the coal industry affects life on the planet, as well as how communities across America continue to address its legacy. National Geographic initially broadcast From the Ashes on June 25 and will continue to roll the film out globally across 171 countries and 45 languages.

From the Ashes is more relevant than ever. The film explores the complexities of the coal industry and its impact on the environment, economy and public health,” said Tim Pastore, president of original programming and production for National Geographic channels. “At National Geographic, we are committed to furthering the national dialogue on clean energy and are thrilled to make From the Ashes available for free across such a wide array of streaming platforms.”

Viewers can watch From the Ashes on Natgeotv.com and all Nat Geo TV Apps across iOS and Android devices, Apple TV, Roku, and Samsung Connected TVs. A commercial-free version is available to stream on YouTube, Facebook, Hulu, Amazon, Google Play, and VOD.

The documentary convenes coal miners, renewable energy leaders, politicians, public health experts, activists, and more to explore every side of the coal industry debate, from the impact of burning coal on climate change to the economic challenges facing communities that rely on the coal industry for jobs. In an interview with National Geographic, Bonfiglio spoke about his efforts to de-politicize these issues and present them fairly and informatively.  

“Our approach was really to try and remove some of the inherent partisan and polarizing nature of the subject matter,” he said. “We just drew information in, looking at multiple sides of a story, trying to provide people with information and facts they probably haven't thought about… And I do hope that [the film] will offer a starting point to talk about some of these issues.”

From the Ashes initially premiered at the 2017 Tribeca Film Festival and has since launched a CrowdRise campaign to support organizations working to diversify economies in regions affected by the coal industry’s decline. Bloomberg Philanthropies, a partner on the film, will match all donations up to $3 million and has also organized a worldwide screening tour, including screenings in Atlanta, Austin, Baltimore, Chicago, Los Angeles, Miami, Nashville, San Francisco, Vancouver, Washington, Brussels, London, Mexico City, and Paris. The film has also screened at more than 200 colleges and universities throughout the U.S.

Lean more about From the Ashes, and watch the full-length documentary for free on the platforms above by July 3.


FoxGives Peru

On May 28, a group of LA-based Fox colleagues touched down in Huarmey, Peru to support the country’s flood relief efforts. Organized by FoxGives, the group partnered with All Hands Volunteers, a non-profit organization dedicated to assisting with disaster relief across the globe. Peru has suffered from intense excessive rainfall over the last six months, resulting in numerous landslides, flash flooding, and mudflows. The Peruvian government has reported 700,000 people homeless, 18,000 houses inhabitable, and 928 schools destroyed, with numbers steadily rising. Huarmey, the location for the program, was highlighted as an area that had received limited help after it had recently been hit with a massive mudslide.

Working alongside the Peru Flood Response Program, the FoxGives team spent a week in Huarmey cleaning out mud and debris from local homes. The team also helped repair homes that had retained their infrastructure and demolishing ones that needed to be rebuilt. One Spanish-speaking member of the FoxGives team assisted with translations and site assessments while another colleague from National Geographic helped with media and mapping of the town. “The whole group not only integrated well into our project but actually went above and beyond to help with translations and media and community engagement projects,” said Josceline Cuff, Project Director of All Hands Volunteers. The team also raised funds on the Fox lot to contribute to other relief efforts in Peru.

“As people whose job it is to tell impactful, unique, and ultimately human stories, a trip like the one I experienced in Peru, seems required. Not only did I leave feeling like I had genuinely made a difference in Huarmey, but my scope of the world has broadened as well,” reflected Fox volunteer Emily Wolfe at the end of the trip.

Head to FoxGives to learn more and check out photos from Peru.

FoxGives Peru


Sustainability Depaul Fox Sports University

Photo by Jamie Moncrief for DePaul University

Public Relations students at DePaul University in Chicago met with senior executives from 21st Century Fox, FOX Sports, and Major League Baseball on June 5 to pitch new project ideas and marketing campaigns for the companies’ joint environmental sustainability efforts. The presentation was the result of a semester-long partnership between DePaul and the FOX Sports University program, which allows college students the chance to work directly with sports industry professionals on a real-world problem facing their business. DePaul students were charged with creating new public messaging strategies that raise awareness of FOX Sports and MLB’s sustainability initiatives throughout the baseball season.

“We would love to thank FOX Sports, 21st Century Fox, and MLB for giving us such a rich assignment,” said Don Ingle, whose PR class at DePaul took part in FOX Sports University this spring. “Our students take so much pride in [this program], and it would not be possible without FOX Sports University specifically going to Major League Baseball and getting them to agree that this was the right time and that we were the right school to be doing this kind of campaign... I’ve never seen any class have this much professional involvement from beginning to end.”

Ingle’s class of 24 students worked for ten weeks to create the marketing campaigns, drawing on the MLB’s nearly decade-long history of environmental sustainability, which includes projects on LED lighting, recycling, water conservation, and more. The students worked in four teams of six to immerse themselves in MLB sustainability and pitched projects and campaigns such as expanded bike sharing opportunities at the All-Star Game and a baseball giveaway with the slogan “Strike Out Your Footprint” stamped on each ball. The teams also created public service announcements about sustainability designed to air during key points in the season, such as the playoffs and the World Series, which is broadcast on FOX Sports.

“The sustainability effort is important because [sports] is a platform that reaches so many people,” said junior Melissa Bellew. “Almost everyone is interested in at least one professional sport, and if they see the players or their favorite team practicing sustainability, fans will be more likely to [do so, as well].”

FOX Sports and MLB executives worked directly with the students throughout the semester to offer professional guidance. They briefed the students on the project at the beginning of the term, checked in via conference call mid-way through, and returned to Chicago on June 5 to hear the students’ pitches in person. This model is typical of FOX Sports University partnerships, which seek to give students as much hands-on experience in the sports industry as possible.

"I've learned more about myself and my strengths in relation to a team than in any other class," said Caroline Fronczak, a senior public relations and advertising student. "I know this experience will be something I take with me as I pursue a career in the sports industry."

FOX Sports University is now in its ninth year and works with nearly 40 universities across the U.S., devising individual projects and convening unique business partners for each participating school. The program allows students to apply the skills they learn in the classroom to real-world business challenges and provides FOX Sports with fresh insights from the industry’s next generation of leaders. To date, more than 5,000 students have participated in FOX Sports University, nearly 100 of whom have gone on to work for FOX Sports, either through internships or full-time employment. Even more students have been referred to FOX Sports partners for employment opportunities as they approach graduation.

Learn more about FOX Sports University, including a look back at some of the many projects completed during the 2016-2017 school year.


Fox Sports University

As final exams conclude, and college seniors across the country prepare to take their first steps into the real world, FOX Sports University wraps up its ninth year, covering more campuses and impacting more students than ever before. FOX Sports University is the largest, most comprehensive program of its kind, with the intent on bridging the gap between academia and the sports industry. Together with nearly 40 acclaimed University partners, the FOX Sports University program provides unique and enriching educational opportunities to students from coast-to-coast while uncovering fresh insights for our business. To date, over 5,000 students have participated in FOX Sports University.

As we graduate another class of eager young talent, FOX Sports University reflects on the past school year, and would like to thank FOX employees for their commitment to bringing their unique insights and experience into classrooms across the country. Here is a look back on some of the highlights of the last year:

FOX SPORTS UNIVERSITY SUPERSTARS TAKE SUPER BOWL LI

For the first time ever, FOX Sports University students were challenged with a digital project surrounding the crown jewel of the sports broadcast industry: the Super Bowl.

Journalism students at the University of Missouri, and Advertising students at the University of North Carolina were challenged by FOX Sports to develop creative ways for the network to engage fans through social and digital platforms surrounding Super Bowl LI on FOX. The winning student teams from each school were invited for an exclusive, once-in-a-lifetime opportunity to join the FOX Sports team in Houston during Super Bowl LI Media Week. Students networked with FOX executives, toured NRG Stadium and Radio Row, watched live tapings of FS1 studio shows, and even saw some of their ideas come to life. Our winning teams left Houston impressed, inspired, and with an experience they will never forget.

 

FOX SPORTS UNIVERSITY JOINS FORCES WITH MAJOR LEAGUE BASEBALL TO “GO GREEN”

Committed to sustainability, FOX Sports and MLB teamed up to inspire change in a new generation of young adults at DePaul University.

Public Relations students at DePaul University were challenged by 21CF Social Impact, FOX Sports, and MLB to develop creative marketing and PR messaging that FOX and MLB can utilize to raise awareness for joint sustainability efforts throughout the baseball season. While many MLB team partners have worked with the FOX Sports University program, this is the first time the league office has been involved in the classroom. The students truly stepped up to the plate with strong final presentations that utilized FOX and MLB assets during jewel events – Opening Day, All-Star Week, and the Post-Season!

Fox Sports Univeristy

FOX SPORTS UNIVERSITY ALUM- A RECORD NUMBER ARE AMONG US

This Summer, 12 FOX Sports University alumni will join nine different FOX Sports departments as Summer Interns.

With its unique access to top-level student talent across the country, FOX Sports University continues to serve as a recruitment pipeline for many FOX business units. FOX Sports University’s network has led to the hiring of nearly 100 FOX Sports University students since the program’s inception in 2007. This summer, FOX Sports University students from University of North Carolina, Marquette, New York University, Syracuse, Michigan, Southern Methodist University, Villanova and Seton Hall accepted internship positions across the company. From PROcast to FOX Sports Ad Sales, Home Team Sports, FS1, PR and Marketing, the FOX Sports University Program continues to be an asset for our company.

  • LIGHTS, CAMERA, FOX SPORTS UNIVERSITY

FOX Sports On-Air Talent have the opportunity to give back by investing time and energy in the next generation of sports media.

This school year, many FOX Sports University partnerships were amplified by the integration of various FOX Sports Personalities.

  • IN THE CLASSROOM

While in Bloomington, FOX Sports’ Lead College Football Analyst Joel Klatt hosted “1 Minute Drills with Joel Klatt,” during which he provided coaching and advice to Indiana University on-camera hopefuls. FS1 On-Air Talent Nick Wright and Alan Cavanna both returned to their alma mater to speak to Syracuse students about their career paths during the inaugural year of the FOX Sports University partnership with the Orangemen.

  • IN THE STUDIO

During Fall 2016, Cal State Northridge students were challenged with an FS1-themed project. FS1 Studio Staff and On-Air Talent, including Nick Wright and Joy Taylor, welcomed the class to the Lot for a behind-the-scenes tour and a live-taping of The Herd.

  • ON THE FIELD

NFL on FOX On-Air Talent and Broadcast teams across the country hosted FOX Sports University students on-site to provide exclusive experiences, and a behind-the-scenes look into NFL GameDay in the booth, in the trucks, and on the sidelines. At the Big Ten Championship Game, Joel Klatt and FOX Sports’ Lead College Football Play-by-Play Announcer Gus Johnson welcomed students to the broadcast booth for a glimpse into their gameday preparation.

Fox Sports University

Fox Sports University

A LOOK AHEAD: FOX SPORTS UNIVERSITY OWNS THE FALL SEMESTER

FOX Sports University adds Purdue and Illinois to its growing list of University Partners.

As FOX Sports prepares to “Own the Fall” during its inaugural season airing the best Big Ten football matchups, FOX Sports University celebrates partnerships with every university in the Big Ten conference beginning in the 2017 / 2018 school year. FOX Sports University looks forward to strengthening its relationships with each Big Ten University this coming Fall, and is proud to be a part of this exciting time in company history.