21st Century Fox is committed to unlocking the potential of the audiences we serve by focusing on creativity & the arts, knowledge & exploration, and sports & well-being, as well as through a commitment to diversity and sustainable business practice.
FOX2, WJBK celebrated the 40th anniversary of Earth Day by expanding existing projects and creating new ones!
- For the past few years the station has hosted a shredding event with the Better Business Bureau. This year viewers were allowed to bring up to three boxes of documents to be shredded for free. Viewers could bring computers, monitors or CRT televisions to be recycled for a small fee. Nearly 600 cars came to the Shred-It Day event. The station also hosted free shredding and electronics recycling for the staff.
- FOX2 partnered with Oakland County Law Enforcement for Operation Medicine Cabinet. In the past people flushed their unused or unwanted prescriptions to keep the drugs away from kids and pets. But now, scientists are finding prescription medication in the nation's water supply. So FOX2 launched a new prescription drug drop off program, giving people a safer option with a kickoff event on Earth Day, announcing the locations where people can safely dispose of their medications. The initiative runs year-round.
- FOX2 receives a lot of calls asking what people can do with items they no longer need so the station partnered with area nonprofits and produced a series of spots that drive people to the station website to learn where their 'trash' can become treasure for someone else!
- FOX2 continues urban gardening efforts, promoting the work of the Urban Garden Nonprofit and also growing its own garden right behind the station. All vegetables grown will be donated to charity.
Green Street Festival - April 30 through May 2nd 2010!
WJBK, FOX2 was the media sponsor for the Green Street Festival that takes place every May. The event was founded to help educate and inform people about the benefits of green, organic and eco-friendly products and services. The three day event draws more than 90,000 attendees!