21st Century Fox is committed to unlocking the potential of the audiences we serve by focusing on creativity & the arts, knowledge & exploration, and sports & well-being, as well as through a commitment to diversity and sustainable business practice.

Employee engagement, Germany, Sustainability, Transportation

Campaign: Eco-Friendly Travel to Work

In the third Ice Age movie, Scrat, Sid and their friends return happily to their ice age homes after an exciting adventure in the world of the dinosaurs. In reality, animals are not always that lucky. Many fellow animals from the ice age herd are more and more threatened by climate change. Therefore, Scrat and Co. have long been present in the Fox Mobile Group offices worldwide as ambassadors for the CoolChange energy initiative.

To re-engage employees engagement in struggle against climate change, Fox Mobile Group now promotes employees who come to work in an eco-friendly way. Anyone who comes to the Berlin office by bike or public transport on July 3, 2009 is presented with an Ice Age merchandise surprise.