21st Century Fox is committed to unlocking the potential of the audiences we serve by focusing on creativity & the arts, knowledge & exploration, and sports & well-being, as well as through a commitment to diversity and sustainable business practice.

'Xploration Outer Space' and Project PoSSUM Partner for #StudentAstronaut Contest


In the fall of 2014, the Fox TV Stations debuted Xploration Station, a two-hour block of STEM-focused programming consisting of four new shows. One of those shows, Xploration Outer Space, has partnered with the nonprofit Project PoSSUM to launch the #StudentAstronaut Contest, a competition giving one high school or college student the chance to take part in a special 5-day scientist-astronaut training program. The contest allows young students who are passionate about science to conduct exciting new research in a burgeoning field.

The winner of the competition will get the chance to attend PoSSUM Academy this October, where he or she will learn about the Earth's upper atmosphere while training to perform an experiment during a suborbital space mission. The curriculum includes learning to operate PoSSUM instruments, working inside a pressurized spacesuit, and even simulating suborbital mission profiles through aerobatic flight with legendary aerobatic pilot, Patty Wagstaff. The winner will go through the program with Xploration Outer Space host Emily Calandrelli and will be featured in a Season 2 episode of the show.

The other series comprising Xploration Station are Xploration Awesome Planet, hosted by Philippe Cousteau, Xploration Earth 2050, hosted by Joe Penna, and Xploration Animal Science, which explores animal behavior. Both Xploration Awesome Planet and Xploration Earth 2050 were nominated for Daytime Emmy Awards this year. In January, Fox TV Stations renewed all four series through 2017. The new seasons are currently in production, and the first seasons are available to stream for free on Hulu.

"The Fox renewal shows that Xploration Station is resonating with an audience that has so many other choices," said Executive Producer Steve Rotfeld. "We get emails every week from not only viewers but school teachers who reference the shows in class and recommend it to their students."

Those looking to enter the #StudentAstronaut contest can do so by visiting StudentAstronaut.com.

Corporate, Sports & Wellbeing

21st Century Fox Partners with Team Sky to Benefit Boys & Girls Clubs


At this year's Amgen Tour of California, which began on Sunday, May 10, the riders of Team Sky returned as the reigning champions, and they seized the opportunity to engage and inspire cycling fans in the U.S., just as they had done so successfully in the U.K.

Prior to the start of the race, Team Sky riders Ian Boswell and Danny Pate, along with Jenny Taft of FOX Sports, hosted the SoulCycle | Team Sky Pro Challenge, a high-energy spin class at SoulCycle Beverly Hills to raise money for the Boys & Girls Clubs of America. 100% of the proceeds went toward BGCA's health and wellness programs, and 21st Century Fox double-matched all donations.

Taft, who participated in the class, also interviewed Boswell and Pate for a segment that aired on America's Pregame Show, one of FOX Sports 1's flagship programs. Click the video below to watch the segment.

In addition, 21st Century Fox donated bikes, equipment, and Team Sky gear to local chapters of the Boys & Girls Clubs in the Los Angeles area, helping introduce new youth communities to active, healthy lifestyles.

The Pro Challenge is the latest in a long line of pro-social efforts from Team Sky, which has organized its outreach efforts under the motto "Inspiration to Participation" since the team's formation in 2009. Team Sky's Sky Rides began in 2009 as an event to encourage fans to join in the fun of cycling and introduce regular exercise to their routines. Fans could participate in a special traffic-free ride on a 15-kilometer route through London. More than 65,000 people participated, and the events have only grown in popularity since then, now including several partner rides throughout the UK every year. Team Sky estimates that programs like these have inspired more than 1.3 million people in the UK to take up regular cycling.

21st Century fox is a proud sponsor of Team Sky and is excited to welcome the team back to LA.

Learn more about the team and track their progress at the Amgen Tour of California by visiting TeamSky.com.

STAR, Sports & Wellbeing

STAR India Rallies Bollywood Stars for Nepal Earthquake Relief

In partnership with the nonprofit CARE India, STAR has launched Ek Padosi Hi Padosi Ke Kaam Aata Hai ("A Neighbor Can Help Another Neighbor"), a national PSA campaign to mobilize relief efforts for the earthquake that struck Nepal and parts of northern India on April 25. The campaign consists of short video messages from some of Bollywood's biggest stars, calling for donations to CARE India's disaster relief work.

"A tragedy has struck our neighboring country resulting in a devastating loss of life, infrastructure, and resources. We believe it is our responsibility to leverage the power of television as a force for good to help mobilize relief and provide immediate life-saving assistance to those affected," said STAR India CEO Uday Shankar. "We... are extremely humbled to see that our initiative has been embraced by some of the leading lights of the entertainment industry to appeal for relief."

Bollywood stars Ranbir Kapoor, Karan Johar, Anushka Sharma, and Preity Zinta, as well as some of the STAR network's most recognizable personalities, have all recorded PSAs, which will air across STAR's 40-plus channels. Viewers can make donations online or via bank transfers. The campaign will work alongside Operation Maitri, the relief effort initiated by the Indian government.

The donations will be channeled directly to CARE India, part of the CARE International Confederation, which works in 87 countries. CARE India has been working in the country for more than 60 years, focusing on ending poverty and social injustice. The organization has already begun relief operations in some of the areas affected by the earthquake and hopes to reach out to more than 50,000 people in the coming days.

"We would appeal to all Indians for funds to ramp up the emergency response and provide immediate life-saving assistance to those affected," said CARE India Board Chair Dr. Nachiket Mor. "We are thankful to STAR India for helping us raise funds for Nepal where millions are awaiting humanitarian relief. The country is running out of food, water, and shelter and the onus is now on us to help them."

The 7.8 magnitude earthquake is considered the worst to hit the region in 80 years, and the latest reports indicate that the death toll has crossed the 5,500 mark, with thousands more injured. The earthquake has affected Nepal, as well as the Indian states of Bihar, West Bengal, and Uttar Pradesh.

Visit CAREIndia.org for more information and to donate to the relief effort.

Fox Networks Group (incl. FOX, Cable, Sports, etc.), Knowledge & Exploration, National Geographic Channel

FOX's 'Cosmos: A Spacetime Odyssey' Wins Peabody Award


Each year, the Peabody Awards recognize the most distinguished and meritorious works in radio and television, and this year, FOX's Cosmos: A Spacetime Odyssey took home top honors in the Education Documentary category for its "dazzling visual tour of the final frontier and its energetic evangelizing for science."

Cosmos, produced by Fuzzy Door Productions and Cosmos Studios, Inc. and broadcast on FOX and the National Geographic Channel, features renowned astrophysicist Neil deGrasse Tyson guiding viewers through the mysteries and grandeur of the universe, with the help of state-of-the-art digital effects. The series aired in the spring of 2014, with Fox organizing the largest international rollout in television history, across 181 countries and nearly 50 languages. 135 million viewers tuned in over the course of the series.

"An update of Carl Sagan's famous series for the age of CGI, astrophysicist Neil deGrasse Tyson's Cosmos is not only an educational, eye-popping, near-psychedelic tour of our universe and beyond, it's a passionate brief on behalf of science itself," the Awards said.

The Peabody organization is housed at University of Georgia's Grady College of Journalism and Mass Communication, and it recognizes excellence in the work of radio and television stations, networks, webcasters, podcasters, producing organizations, and individuals.

For more information on the Peabody Awards, including a complete list of this year's honorees, visit PeabodyAwards.com, and be sure to read our case study on Cosmos and its impacts.

Diversity, Knowledge & Exploration, STAR

How Aamir Khan and 'Satyamev Jayate' Tackle Women's Rights Issues in India

Aamir at WitW.jpg

Since its launch in 2012, STAR India's groundbreaking social awareness series Satyamev Jayate has become the premier platform through which Indians can discuss their society's most pressing issues. The series features Bollywood star Aamir Khan in conversation with victims, activists, and experts, as they explore such subjects as the caste system, alcoholism, and political corruption. On April 22 at the 6th annual Women in the World Summit in New York City, Khan spoke at length about how the show has addressed women's rights issues over the course of its three-season run.

Speaking in conversation with Zainab Salbi, founder of the nonprofit Women for Women International, Khan explained that women's issues have been a part of Satyamev Jayate since the very first episode, which addressed the issue of female feticide. That episode alone, streamed digitally and broadcast on multiple STAR channels in six local languages, was watched by roughly 50 million people, and now, years later, its effects are still being felt.

Khan said that since that first episode aired in 2012, census figures showing 914 girls born compared to 1,000 boys in the states of Mahrashtra and Rajasthan (the worst states on record in terms of gender ratio) had changed radically. Today, the ratio has improved by 50 to 60 points, and local leaders have pointed to Satyamev Jayate as a major contributing factor.

As the show has gone on, it has continued to consistently address issues facing women and girls in India, from domestic violence to the dowry system to sexual violence and rape. In its most recent season, which aired on STAR in the fall of 2014, one episode framed violence against women as not just a women's issue but as a men's issue.

"Unless we redefine what it is to be a man, things aren't going to change," Khan said to Salbi. "You cannot raise a boy telling him not to cry. You are in effect distancing him from emotion and then you are surprised when he grows up and beats his wife."

The talk also gave Khan a chance to reflect on the success of the show, which has garnered an audience of an estimated 517 million viewers and raised more than $45 million for its NGO partners.

"No one would have imagined that a show that speaks of such heavy topics would be so popular across the country," Khan said. "And the fact that it's so popular really speaks well of Indians today. We have issues, we have problems, but we want to move ahead and improve ourselves. That's what the success of the show tells us."

For more information, visit SatyamevJayate.in, and read our Satyamev Jayate Case Study. Watch a full recording of Khan's talk with Salbi below.


21st Century Fox Businesses Celebrate Earth Day

21st Century Fox is committed to minimizing our environmental impacts, growing sustainably, and inspiring others to take action. Each year, our businesses come together to celebrate Earth Day, giving our colleagues a chance to learn how they can protect the planet and support the communities in which they live and work. Here are a few ways our businesses are getting involved:

FOX Broadcasting Company continued its month-long "Green It. Mean It." campaign, an annual initiative to raise awareness of environmental issues and give viewers practical tips toward making their homes and workplaces more sustainable. Talent from all FOX shows record the PSAs every year, and this year's campaign features the stars of such hit shows as Empire, Gotham, and Last Man on Earth.


On April 16, the company hosted its annual Eco Fair on the Fox Studios Lot in Los Angeles. The fair brings together dozens of vendors and nonprofits to provide local, organic food and educate attendees on ways to protect the planet. The organizations present included TreePeople, Blue Can Water, Ecos, Goat & Kettle, Sow Swell, Zero Cost Solar, and the Theodore Payne Foundation. Fox also hosted gardening workshops and info sessions about eco-friendly commuting.

In New York, colleagues enjoyed a seasonal foods cooking class, free tickets to the New York Botanical Garden, and a chance to participate in New York Cares Day, a city-wide volunteering initiative to clean up the city's parks. New York-area colleagues spent the day paining fences and spreading mulch at Marcus Garvey Park in Harlem. 21st Century Fox has supported New York Cares since 1999.

Join us in celebrating Earth Day by making small changes to your routine that add up to a big impact. Check out these tips from FOX talent to find out how.

Fox Networks Group (incl. FOX, Cable, Sports, etc.), Knowledge & Exploration

FOX Sports University Gives Students Unique Hands-on Industry Experience

In 2008, FOX Sports launched FOX Sports University, an academic program that gives college students hands-on experience in the sports business. Participating students work closely with FOX Sports executives on a project in sports management, business, or journalism. The current academic year is the largest yet for the program, which now offers courses at 28 schools across the U.S.

"For the students, [FOX Sports University] is a way for them to get real world experience and an opportunity for them to expand what they're doing at the school," said Chris Hannan, EVP of Communications for FOX Sports, during a recent appearance promoting the program on The Willis Report. "And for us, we've now got some of the youngest, brightest minds working on our properties in all different facets."

By partnering with the country's top universities, FOX Sports University puts students in touch with FOX Sports executives to address a marketing, research, technology, or strategy challenge that the business faces. The executives outline the challenge, and as the course progresses, the students develop their solution, be it an advertising campaign, a marketing strategy, or any number of additional projects.

"Seeing an idea that started in the library come to life and actually be executed and broadcast on air was an experience you can't really get in any other classroom," said Anna Folwell, a graduate of the program who now works at FOX Sports. "We have top-level executives come in and help you craft a campaign that comes from your original idea, and then you get to follow it all the way through."

FOX Sports University plans to expand to 50 colleges and universities over the next several years.

Learn more at FOXSportsUniversity.com.

Knowledge & Exploration, National Geographic Channel

Neil deGrasse Tyson's 'StarTalk' Series Will Premiere on Nat Geo Channel on Monday, April 20


On Monday, April 20, renowned astrophysicist and Cosmos host Neil deGrasse Tyson will return to television with StarTalk, the first ever science-focused late night talk show. The series, airing on the National Geographic Channel, is based on Tyson's popular radio show and podcast of the same name, and the channel has already picked up StarTalk for a second season.

Recorded before a live audience at the American Museum of Natural History's Rose Center for Earth and Space, where Tyson serves as director of the Hayden Planetarium, StarTalk features Tyson in conversation with a popular Hollywood guest about the wonders of science and technology.

"People have always had an appetite for science," Tyson told The Washington Post. "A scientist is someone who simply never grew up. They've maintained their childlike wonder of the unknown. And we all have that within us."

Star Trek's George Takei appears on the first episode, and upcoming guests include former President Jimmy Carter, director Chris Nolan, and producer Norman Lear. Bill Nye the Science Guy also appears in each episode via pre-recorded video segments.

"There's this appetite for science and the universe that is rising," Tyson said on The TODAY Show. "[The show] is a celebration of what it's like to think like a geek."

StarTalk will premiere Monday, April 20, at 11:00 PM ET / 10:00 PM CT on the National Geographic Channel.

Diversity, STAR

STAR India Launches 'Chal Kar Pehel' Campaign for Gender Equality

STAR Plus, the flagship channel of the STAR India television network owned by 21st Century Fox, recently launched Chal Kar Pehel, a national campaign raising awareness for women's rights issues and advocating for gender equality. In addition to on-air promotions and social media engagement, STAR Plus organized walkathon events in the three cities of Bhopal, Lucknow, and Chandigarh, encouraging people across the country to "take the first step" toward equal rights for women.

For each walkathon, STAR coordinated with schools, colleges, and local women's groups, as well as local radio stations, television channels, and print media, to encourage as many people as possible to participate. On the national level, STAR Plus aired videos featuring messages from talent speaking out for gender equality, and the channel used social media to start conversations, encouraging people to share their stories about the women who have made a difference in their lives.

At each of the walkathons, the cast members of Everest, one of the most popular serials on STAR Plus, addressed the crowd. Everest tells the story of Anjali Singh Rawat (Shamata Anchan), who is the only woman in a team of mountain climbers attempting to scale Mount Everest. The show addresses gender discrimination head on, and follows Anjali as she finds ways to overcome it. This story, according to Anchan, made the show a natural fit for the campaign.

"If Anjali, someone who has faced the wrath of being discriminated against in her own home for being a girl, can spread her wings and summit the highest peak in the world, then any woman can look for the strength within and achieve her own personal Everest," Anchan said. "I want every woman to take that first step towards their Everest."

For more information on Chal Kar Pehel, watch the video above.

Fox Television Stations, Knowledge & Exploration

Fox TV Stations' Children's Science Programs Receive Daytime Emmy Nominations


On March 31, the National Academy of Television Arts & Sciences announced the nominees for the 42nd Annual Daytime Emmy Awards, and Xploration Awesome Planet and Xploration Earth 2050 received nominations. The two series are part of Xploration Station, Fox TV Station's two-hour block of STEM programming airing on Saturday mornings.

Philippe Cousteau, host of Xploration Awesome Planet and grandson of legendary explorer Jacques Cousteau, received a nomination for Outstanding Lifestyle/Travel/Children's Series Host. Xploration Earth 2050, which explores what the world might look like in 35 years, received a nomination for Outstanding Special Class Series.

The other series comprising Xploration Station are Xploration Outer Space, hosted by Harvard scholar and astronautics expert Emily Calandrelli, and Xploration Animal Science, which explores animal behavior. In January, Fox TV Stations renewed all four series through 2017.

"The Fox renewal shows that Xploration Station is resonating with an audience that has so many other choices," said Executive Producer Steve Rotfeld. "We get emails every week from not only viewers but school teachers who reference the shows in class and recommend it to their students."

The Daytime Emmy Awards ceremony will be broadcast live on Pop on Sunday, April 26, at 8:00 p.m. EDT/5:00 p.m. PDT. For more information, including a full list of nominees, visit EmmyOnline.com.

All four Xploration Station series are available to stream for free on Hulu.